Brand Tone

Inspirational and Aspirational, Friendly and Accessible, Passionate and Authentic, Nurturing and Community-Focused

Brand Values

• •Creativity
• •Quality
• •Authenticity
• •Community Engagement
• •Accessibility (in floristry)
• •Elegance and Beauty
• •Innovation

Best Practices

• •Always Inspire, Never Intimidate: While showcasing beautiful and aspirational products, ensure the language remains welcoming and encouraging, emphasizing that anyone can achieve a beautiful home.
• •Focus on "Everlasting" and "Realistic": Continuously highlight the key benefits of faux flowers – their longevity and incredibly lifelike appearance. Use descriptive words that evoke the beauty of real flowers.
• •Emphasize Community and Shared Creativity: Use inclusive language ("we," "us," "our community"). Encourage interaction and sharing, reflecting the brand's community-centric values.
• •Maintain Authenticity and Passion: Let Ashlee's genuine love for floristry and design shine through. Share stories, tips, and behind-the-scenes glimpses where appropriate to reinforce the personal connection.
• •Keep it Elegant but Approachable: The language should be sophisticated and reflect the quality of the products, but avoid overly formal or exclusive jargon. The goal is to make beautiful home styling feel attainable.

Social Perception

Highly Positive Customer Perception, Inspirational Figure, Trusted Source for Home Décor, Engaged Community, Critiques (Minority View)

Copy Examples

• •Product Description (Faux Eucalyptus Bush): "Bring everlasting nature into your home with our Faux Eucalyptus Bush. So incredibly realistic, each stem is crafted with an artist's touch to capture the subtle tones and delicate textures of real eucalyptus. Perfect for adding a touch of serene greenery to any space, effortlessly."
• •Instagram Post (New Arrangement Launch): "Dreaming of a home that blooms all year round? ✨ Our latest floral creation, the 'Everlasting Spring' arrangement, is here to make that dream a reality. Hand-arranged with the most lifelike peonies and wild roses, it’s a touch of timeless elegance for your sanctuary. Tap to explore and let your creativity blossom! #TheSuffolkNest #FauxFlowers #HomeDecor #FloralDesign #EverlastingBeauty"
• •Email Newsletter Snippet (Workshop/Tutorial): "Ready to unlock your inner florist? Join Ashlee live this Friday at 7 PM for 'Flowers for the Weekend'! This week, we're creating a stunning seasonal centrepiece using our newest faux stems. It's fun, it's free, and it's your chance to bring a little more beauty into your home with your own hands. See you there! #SuffolkNestCommunity #FloralTutorial #DIYDecor"
• •Website 'About Us' Excerpt: "From a heartfelt passion for flowers to a flourishing community, The Suffolk Nest is more than just a store – it's a place to find inspiration, share creativity, and discover the joy of beautiful, lasting home décor. Founded by Ashlee and Chris, we believe everyone deserves a home that feels like a haven."
• •Promotional Banner (Seasonal Collection): "Welcome the new season with The Suffolk Nest. Discover our curated collection of breathtakingly realistic faux flowers and unique home accents, designed to bring warmth, elegance, and a touch of nature's magic indoors, all year long."