Brand Tone

Youthful, Personal, Positive, Enthusiastic, Engaging, Grateful

Brand Values

• •Self-Expression and Individuality
• •Customer Connection/Community
• •Positive Well-being
• •Customization and Uniqueness

Best Practices

• •Stay True to Your Audience's Language: Use current slang, emojis (appropriately, especially on platforms like TikTok and Instagram), and references that resonate with your young, fan-based audience. Keep it light, positive, and enthusiastic.
• •Emphasize Positivity and Empowerment: Consistently weave in themes of self-care, affirmation, and individuality that are present in your product names ("You Are Enough," "Optimist"). Make your copy uplifting.
• •Maintain a Personal and Approachable Voice: Continue to communicate as if you're talking directly to a friend or a member of your community. Use "you" and "we," ask questions, and express gratitude. Share behind-the-scenes glimpses when appropriate.
• •Highlight Customization and Uniqueness: Remind customers that items are custom-made and allow for personal expression. Use phrases like "design yours," "your unique style," or "made just for you."
• •Be Consistent Across All Platforms: While the specific format might change (e.g., shorter captions on TikTok, potentially longer on Facebook or email), the core tone – youthful, positive, engaging, and appreciative – should remain consistent across your website, Etsy, Instagram, TikTok, and any other channels.

Social Perception

Popular among Fans, Positive, In Demand, Appreciation for Customization

Copy Examples

• •✨ YOU are GOLDEN! ✨ Our new [Artist/Theme] inspired collection just dropped! 💖 Snag your fave embroidered crewneck or tee and wear your heart on your sleeve. Link in bio to shop the vibe! #TheStylesShopCo #[ArtistName]Merch #SelfCareStyle #CustomThreads #YouAreEnough
• •Stitching up some happy! 🧵😊 So grateful for all your orders & love! What design do YOU want to see next? Drop your ideas below! 👇 #TheStylesShopCo #CustomEmbroidery #FanMade #PositiveVibesOnly #SmallBusinessLove
• •Wear Your Vibe. ✨ Custom Embroidered Apparel. Choose Your Design. Choose Your Color. Express Yourself. Shop Now for Your 'You Are Enough' Reminder.
• •Calling all [Artist Name] fans! 🎤 Get your exclusive, custom-embroidered [Song Title/Album] inspired gear here! Perfect for concerts or just repping your fave. Limited stock – design yours today! 👉 [Link to Website] #TheStylesShopCo #[ArtistName] #[FanCommunityName] #EmbroideredFashion
• •💖 Self Care Looks Good On You! 💖 New Arrivals + Your Fave Designs Are Back!