Brand Tone

helpful, inspiring, and fashion-forward

Brand Values

• •Empowerment & Confidence
• •Personalization
• •Accessibility
• •Quality
• •Collaboration over Competition
• •Integrity and Trust
• •Passion for Fashion

Best Practices

• •Always Empower: Frame copy to make the customer feel capable and confident in their style choices.
• •Use Inclusive Language: Ensure messaging resonates with "everyday" people, reinforcing accessibility.
• •Highlight Personalization: Emphasize the service of finding unique styles for individuals, not just selling clothes.
• •Maintain an Inspiring and Positive Voice: Focus on the joy and confidence that comes from good style.
• •Be Authentic and Relatable: Share the passion behind the brand and connect on a human level, as the founder does in interviews.

Social Perception

Positive Recognition within the local business and fashion community; Customer-Focused; Community-Oriented; Evolving Brand.

Copy Examples

• •Unlock your signature style. We're here to help you discover the looks that make you feel most confident. #StyleGuruConfidence
• •More than just clothes, it's about expressing who you are. Let The Style Guru guide your fashion journey. #BeYourOwnGuru
• •Tired of trends that don't feel like 'you'? We believe in personal style that lasts. Explore curated pieces that tell your story. #ShopStyleGuru
• •From closet detox to finding that perfect outfit, The Style Guru is your partner in all things fashion. Let's create looks you'll love! #YourPersonalStylist
• •Fashion should be fun and empowering for everyone. Discover quality styles and expert advice, without breaking the bank. #StyleForAll