Brand Tone

Friendly and Approachable, Trendy and Youthful, Helpful and Inspirational, Community-Oriented, Playful and Energetic

Brand Values

• •Style Made Simple
• •Affordability & Quality
• •Individuality & Self-Expression
• •Customer Connection
• •Keeping Current

Best Practices

• •Know Your Audience: Understand who you're talking to – their age, interests, and language style. Tailor your copy to resonate with them authentically. For The Style Garage, this means keeping it fresh, relatable, and slightly playful.
• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "friendly, not formal," "trendy, not pretentious," "helpful, not condescending"), along with "do's and don'ts" and examples of preferred words or phrases.
• •Be Consistent Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or an email, the underlying tone should feel familiar. While the style might adapt slightly to the platform (e.g., more emojis on Instagram, more directness in an email subject line), the core personality should shine through.
• •Use "We" and "You" for Connection: Frame your copy as a conversation. Using "we" (representing The Style Garage) and "you" (addressing the customer) creates a more personal and engaging experience.
• •Inject Personality & Enthusiasm: Don't be afraid to let the brand's passion for style come through. Use enthusiastic language (where appropriate), emojis to convey emotion (especially on social media), and highlight the joy of fashion. Keep it authentic to the friendly, approachable vibe of The Style Garage.

Social Perception

A Go-To for Unique Finds, Friendly and Welcoming, Stylish and On-Trend, Supportive of Local Business

Copy Examples

• •Instagram Post (New Arrival): "Hello, gorgeous! 👋 Meet your new weekend obsession. This dreamy floral dress just landed at The Style Garage, and we're already planning all the places we'll wear it. Effortlessly chic and oh-so-comfy. Tap to shop or swing by the store! #StyleMadeSimple #NewCollection #TheStyleGarage"
• •Facebook Ad (Sale Promotion): "Treat yourself! 🎉 Our Summer Style Sale is ON NOW! Get 20% off all tops & accessories. It's the perfect time to snag those pieces you've been eyeing. Come find your new faves at The Style Garage – Pella & online! #TheStyleGarageSale #ShopLocalPella #TrendyAndAffordable"
• •TikTok Video Caption (Styling Tip): "3 ways to rock our new graphic tee! 🤘 Which look is your vibe? Let us know in the comments! 👇 All pieces available now at The Style Garage! #HowToStyle #GraphicTee #OutfitInspo #TikTokFashion #TheStyleGarage"
• •Email Newsletter Subject Line: "✨ Fresh Styles Just Dropped (and you're gonna LOVE them!) ✨ Email Body Snippet: Hey Style Setter! Get ready to update your wardrobe with the latest arrivals at The Style Garage. From must-have basics to statement pieces, we've curated a collection that's all about making you look and feel fantastic. Discover your next favorite outfit today! Shop now at thestylegarage.com or visit us in Pella!"
• •Pinterest Pin Description: "Cozy SZN is calling 🍂 Wrap yourself in style with our new collection of knit sweaters and essential denim. Perfect for pumpkin spice lattes and everything nice. Pin your faves for later! #FallFashion #SweaterWeather #OOTD #TheStyleGarage #StyleInspo"