Brand Tone

Friendly and Approachable, Empathetic and Supportive, Authentic and Relatable, Community-Focused, Enthusiastic and Passionate

Brand Values

• •Inclusivity & Body Positivity: Offering "free size" clothing and championing the idea that "size does not define us" are core tenets. They aim to cater to women of all ages, shapes, and sizes.
• •Affordability & Quality: Providing high-quality, stylish fashion at reasonable prices is a key value proposition.
• •Customer Empowerment: The main objective is not just to make women look good, but to make them *feel* good and confident.
• •Family & Community: Being a family-run business and fostering a strong community around the brand are important. They emphasize a "friendly northern roots" approach.
• •Authenticity & Personal Connection: Sharing personal stories and providing genuine styling advice.
• •Resilience & Passion: Born from personal challenges, the brand embodies a spirit of determination and love for fashion.

Best Practices

• •Embrace a Conversational, Friendly Style: Write as if you're talking to a friend. Use warm, approachable language, and don't be afraid of a bit of lightheartedness or emojis where appropriate (especially on social media).
• •Lead with Empathy and Empowerment: Always focus on how the clothes will make the customer *feel*. Highlight comfort, confidence, and the joy of self-expression. Reinforce body-positive messaging consistently.
• •Weave in the "Family" and "Community" Aspect: Remind customers that they're part of The Style Attic family. Mention the brand's roots, the team, and encourage interaction. Use phrases like "we," "us," and "our community."
• •Stay Authentic and Relatable: Share behind-the-scenes glimpses, tell stories (like the founder's or how a particular piece was chosen), and avoid overly corporate or impersonal language. Let the brand's personality shine through.
• •Be Consistent Across All Channels: Whether it's a quick Instagram caption, a website product description, or an email newsletter, the core tone should remain the same. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established voice.

Social Perception

Loved and Trusted Local Boutique, Provider of Flattering and Comfortable Clothes, More Than Just a Clothes Shop, Excellent Customer Service, Inspiring Founder Story, Champion of Real Women

Copy Examples

• •Instagram Post (New Arrival - "Free Size" Dress): Hello gorgeous! 👋 Meet your new wardrobe obsession – our dreamy [Dress Name] dress! Designed with our signature 'free size' magic, it flows beautifully on every body, making you feel as amazing as you look. Because fashion should be fun, flattering, and for EVERYONE! Come say hi in-store or tap to shop! #TheStyleAttic #SizeDoesNotDefineUs #NewCollection #FeelGoodFashion #YorkshireStyle
• •Facebook Ad (Promoting a Sale): Treat yourself, lovely! 😉 Our much-loved sale just got even better! We're talking gorgeous styles, unbelievable prices, and that The Style Attic feeling you know and love. Perfect for a wardrobe refresh without breaking the bank. Pop in and see us or shop online – but be quick, these beauties won't hang around forever! Sending big love from our family to yours. Link in bio! #StyleAtticSale #AffordableLuxury #ShopLocalLeeds #FashionForEveryone #FamilyRun
• •Website Banner (Homepage): More Than Just Clothes – It's a Feeling! ✨ Discover fashion that celebrates YOU. Affordable, stylish, and designed to make you feel incredible, whatever your shape or size. Welcome to The Style Attic family! #FreeSizeFashion #BodyPositivity #TheStyleAttic
• •Email Newsletter Snippet (Highlighting a Customer Favourite): You guys are LOVING our [Product Name] and we totally get why! 🥰 It's comfy, it's chic, and it's got that special something that just makes you smile. We believe feeling good in your clothes is the best accessory. Find out why everyone's talking about it – and maybe snag one for yourself before they're gone again! #CustomerFavourite #StyleAtticLoves #ConfidenceIsTheBestOutfit
• •"About Us" Page Excerpt: Here at The Style Attic, we're more than just a boutique; we're a family, a community, and a friendly face you can always count on for honest style advice. Founded by Leigh, a mum who turned her fashion passion into a way to empower women after life threw a few curveballs, we believe every woman deserves to feel confident and beautiful. Our rails are filled with handpicked, affordable pieces, many in 'free sizes,' because we know that your worth isn't measured by a label. So come on in, have a browse, and let's find something that makes you shine! #OurStory #TheStyleAtticFamily #FashionWithHeart