Brand Tone

Reverent & Appreciative, Enthusiastic & Passionate, Collector-Focused, Nostalgic, Informative

Brand Values

• •Quality Preservation: Commitment to delivering high-quality transfers, sound, and packaging for beloved films.
• •Accessibility: Making these iconic films widely available on physical media for fans to own.
• •Fan Service & Engagement: Catering to the desires of the dedicated Ghibli fanbase, including offering collectible editions and engaging with the community.
• •Celebration of Artistry: Positioning the films as significant cultural and artistic works.
• •Authenticity: Offering original language tracks and faithful presentations.

Best Practices

• •Emphasize Timelessness and Universality: Speak to the enduring appeal of Ghibli films across ages and cultures. Use words like 'classic,' 'beloved,' 'timeless,' 'enchanting.'
• •Highlight Visual Beauty and Artistry: Use descriptive language that evokes the unique animation style – 'breathtaking,' 'hand-crafted,' 'visual feast,' 'immersive.'
• •Tap into Emotional Connection & Nostalgia: Acknowledge the deep emotional impact these films have. Words like 'heartwarming,' 'nostalgic,' 'wonder,' 'magic,' 'cherished' resonate well.
• •Speak to the Collector: When promoting special editions, use terms like 'collectible,' 'limited edition,' 'definitive,' 'deluxe,' and highlight unique packaging or bonus content.
• •Maintain a Respectful and Appreciative Stance: Always position Studio Ghibli and its creators with the honor they deserve. The copy should feel like it's written by a true fan for true fans.

Social Perception

Largely perceived as a trusted and reliable distributor for the Studio Ghibli catalog in North America, especially in partnership with GKIDS. Fans generally appreciate the effort put into the releases, particularly the Steelbook editions and the inclusion of special features. Viewed as understanding and catering to the collector market. The brand benefits immensely from the overwhelmingly positive and beloved status of Studio Ghibli itself. Any negative sentiment usually stems from minor product issues or pricing rather than a fundamental problem with how the brand handles the collection.

Copy Examples

• •Headline: Relive the Wonder. Own the Magic. Body: The Studio Ghibli Collection brings Hayao Miyazaki's timeless masterpieces home. Discover breathtaking animation and unforgettable stories on stunning Blu-ray™ and collectible Steelbooks. Start your adventure today!
• •Headline: More Than Movies. They're Memories. Body: From the soaring spirit of *Kiki's Delivery Service* to the quiet courage of *My Neighbor Totoro*, these are the films that shaped generations. Share the enchantment of The Studio Ghibli Collection with someone you love.
• •Headline: The Artistry of Ghibli. The Quality of Shout! Studios. Body: Experience the breathtaking worlds of Studio Ghibli like never before. Our collection features pristine restorations, original Japanese audio, and beautiful packaging worthy of these cinematic treasures.
• •Headline: Limited Edition Steelbook Alert! [Film Title] Arrives! Body: Don't miss out! The highly anticipated Steelbook edition of [Film Title] is here. Secure your copy of this Studio Ghibli classic, packed with [mention a key feature, e.g., exclusive art, bonus content]. For the ultimate collector.
• •Headline: Journey to Worlds Beyond Imagination. Body: Whimsical creatures, brave heroes, and stories that touch the soul. The Studio Ghibli Collection invites you to explore the extraordinary. Which world will you visit first?