Brand Tone

Friendly, Approachable, Enthusiastic, Passionate, Community-Focused, Helpful, Informative, Playful and Modern.

Brand Values

• •Quality
• •Customer Service
• •Family-Run Business
• •Community
• •Inspiration and Creativity
• •Affordability

Best Practices

• •Know Your Voice, Live Your Voice: Always refer back to the core tone attributes: Friendly, Enthusiastic, Community-Focused, Helpful, Playful. Before posting, ask: "Does this sound like Little Legs Fabrics?"
• •Embrace Your Community: Use user-generated content, ask questions, run polls, and respond to comments and messages in a consistently warm and engaging manner. Make your customers feel seen and appreciated.
• •Keep it Real and Relatable: Share behind-the-scenes glimpses, talk about the joys (and sometimes funny frustrations) of sewing and running a small business. Authenticity resonates.
• •Use Clear, Enthusiastic Language: Avoid overly formal or technical jargon unless explaining a specific sewing concept. Use positive, vibrant words. Emojis can be used appropriately to add personality, especially on social media.
• •Consistency Across Platforms: While the style might vary slightly to suit the platform (e.g., more visual on Instagram, short-form video on TikTok), the core friendly and enthusiastic tone should remain consistent across the website, emails, and all social media channels. This builds brand recognition and trust.

Social Perception

Positive, Reliable Supplier, Engaging and Modern, Supportive of the Sewing Community

Copy Examples

• •Instagram Post (New Fabric Arrival): Stop scrolling! Scroll STOPPED! 😍 Look what just landed at the Little Legs studio! ✨ This dreamy [Fabric Type, e.g., floral cotton jersey] is SO soft and begging to be turned into your next amazing make. What are you picturing? A stunning dress? Comfy PJs? The cutest kids' outfit? Tell us below! 👇 #LittleLegsFabrics #NewFabric #SewingInspo #FabricLove #SewHappy
• •Facebook Post (Community Spotlight): WOW! 🤩 We are absolutely blown away by this incredible [Item, e.g., jumpsuit] made by the super talented @[CustomerTag] using our [Fabric Name]! Isn't it just perfect? We LOVE seeing your creations – it’s why we do what we do! Keep tagging us in your makes for a chance to be featured! #LittleLegsCommunity #CustomerMake #SewProud #HandmadeWardrobe #FabricShopUK
• •TikTok Video Teaser (Behind the Scenes): (Video: Quick cuts of fabric bolts, someone happily packing an order, a snippet of a sewing machine in action) Just a regular Tuesday at Little Legs HQ... aka organised chaos fuelled by fabric fumes & tea! 😉 Who else is sewing up a storm this week? Show us your WIPs! #LittleLegsFabrics #FabricShopLife #SewingTikTok #SmallBusinessUK #CraftersOfTikTok #PackingOrders
• •Email Newsletter Subject Line (Sale Promotion): Sew much to SAVE! 🎉 Our [Sale Name, e.g., Summer Splash Sale] is ON NOW! (Email Body Snippet): Hey lovely sewers! Ready to stock up your stash without breaking the bank? Our much-awaited [Sale Name] has just begun, with gorgeous discounts on some of your favourite fabrics and notions. Don't miss out – these beauties will go fast! Happy sewing (and saving!)...
• •Website Banner (Workshop Promotion): Unleash Your Inner Sewer! 🧵✨ Join our friendly [Workshop Name, e.g., Jersey Basics Workshop] at the Little Legs Studio. Perfect for beginners or those wanting a refresh! Spaces are limited – book yours today and let's make something amazing together! #LittleLegsWorkshops #LearnToSew #SewingStudio #LondonSewing