Brand Tone

Enthusiastic & Passionate, Friendly & Approachable (“Aussie Mates”), Humorous & Playful, Informal but Professional, Direct & Sales-Oriented

Brand Values

• •Fan Dedication & Sports Passion
• •Quality & Durability
• •Uniqueness & Novelty
• •Australian Owned & Operated
• •Customer Satisfaction
• •Fun & Social Connection

Best Practices

• •Embrace the "Aussie Mate" Persona: Use colloquialisms sparingly and appropriately (e.g., "mates," "cold one," "footy"). Keep the language friendly, approachable, and down-to-earth, as if talking to a friend about a shared passion for sports.
• •Inject Enthusiasm and Passion: Let the love for sports shine through. Use exclamation points where natural and words that convey excitement and energy. Connect with the passion of the fans.
• •Keep it Fun and Slightly Playful: Don't be afraid to use mild humor, emojis (where appropriate for the platform), and a light-hearted tone, especially when promoting products associated with social gatherings like beer pong tables.
• •Highlight Key Values Consistently: Regularly reiterate that products are "officially licensed," "high quality," "Australian owned," and "perfect for sports fans/gifts." This reinforces brand identity and trust.
• •Be Direct but Not Pushy: Clearly state the benefits of the products and include clear calls to action. The tone should be inviting and make customers feel like they're getting something special, rather than being aggressively sold to. Focus on the experience the product enables.

Social Perception

Positive, Reliable & Trustworthy, Provider of Great Gifts, Innovative & Unique, Good Customer Service, Associated with Sports Fandom & Fun

Copy Examples

• •Footy Season Just Got Better! Grab Your [Team Name] Stubby Dispenser & Never Miss a Cold One!
• •Your mates are gonna be SO jealous. 😉 Deck out your man cave with the ultimate [Product Name] from The Stubby Club. Officially licensed, Aussie owned, and guaranteed to bring the cheer(s)! #TheStubbyClub #ManCaveGoals #AussieOwned #[RelevantSport]
• •Ready to become a party legend? Our [Team Name] Beer Pong Table isn't just a table, it's a declaration of epic nights and friendly rivalries. Folds up easy, so you can bring the fun anywhere!
• •Oi Sports Fan! Your New Favourite Gear is on Sale! 🏉⚽️🏏
• •Got a Winning Idea? Let's Make It! Design Your Own Custom Stubby Dispenser or Beer Pong Table Today – Go on, be a legend!