Brand Tone

Inspirational & Uplifting, Serene & Peaceful, Authentic & Personal, Spiritual & Reflective

Brand Values

• •Faith
• •Healing & Strength
• •Connection to Nature
• •Beauty
• •Purpose

Best Practices

• •Lead with the 'Why': Always connect the art back to the core values. Instead of just describing what the painting *is* (e.g., 'a print of a jackrabbit'), explain what it *represents* (e.g., 'a symbol of watchfulness and trust in the journey').
• •Maintain a Personal Voice: Consistently use 'I' and 'my' to share the story behind each piece. This authenticity is the brand's greatest asset. Share personal anecdotes, moments of inspiration, and the emotions you felt while creating the art.
• •Use Emotive and Sensory Language: Incorporate words that evoke the brand's core feelings: *serene, peaceful, calming, gentle, hopeful, joyful, healing, renewal, sanctuary, light*. This helps the customer feel the intended impact of the art before they even see it.
• •Weave in Spiritual Themes Naturally: Integrate words like *faith, prayer, spirit, purpose, and grace* in a way that feels like a genuine reflection of the creative process, not a sermon. It should feel like sharing a personal journal entry.
• •Focus on the Customer's Transformation: Frame the copy around the benefit to the customer's life. The goal is not just to sell art; it is to provide a 'peaceful, purpose-filled life.' The copy should highlight how the art will help create a sanctuary, serve as a daily reminder of strength, or bring a sense of calm to their home.

Social Perception

Authentic, Meaningful, Calming

Copy Examples

• •Finding strength in the stillness. This little burrowing owl reminds me that even in the quietest moments, there is immense power and peace. Each brushstroke is a prayer, a hope for healing and beauty to find its way into your home. May this piece serve as a gentle guardian for your sanctuary.
• •Bring the serene beauty of the desert into your home. 'Desert Jubilee' is more than a painting; it's a celebration of life that flourishes in unexpected places. Created with faith and a heart full of hope, this piece is a daily reminder of the resilient beauty that surrounds us. Perfect for creating a peaceful, purpose-filled atmosphere in any room.
• •A little peace & purpose for your inbox.
• •Does your home feel like a sanctuary? Your space should be a source of peace and renewal. At The Strong Happy Artist, we create nature-inspired art with faith, healing, and beauty in mind. Discover a piece that speaks to your soul and transforms your home into a haven of calm. Shop the collection today.
• •Denise | Artist & Creator of The Strong Happy Artist 🎨 Finding strength, happiness, and healing through faith-filled, nature-inspired art. ✨ Helping you create a peaceful, purpose-filled life, one painting at a time.