Brand Tone

Sentimental, heartfelt, and reassuring. The language is gentle, emotionally driven, intimate, personal, positive, and uplifting, focusing on personal narratives and relationship significance.

Brand Values

• •Meaningful Connections
• •Emotional Expression
• •Delicate Craftsmanship
• •Personal Significance

Best Practices

• •Always Lead with Emotion: In every piece of copy, from product titles to ads, start with the feeling or the story first, and the product second. Use words that evoke warmth, connection, and nostalgia.
• •Use "You" and "Your" to Create a Personal Connection: Speak directly to the customer. Frame the product's value around their life, their relationships, and their story to make the message feel intimate and personal.
• •Emphasize the 'Why' Behind the Gift: The copy should consistently focus on the sentiment behind the act of giving or receiving the jewelry. It's not just a necklace; it's a "thank you," an "I love you," or a "thinking of you."
• •Maintain a Gentle and Reassuring Voice: Avoid aggressive sales language, time-limited offers, or overly trendy slang. The tone should remain calm, sincere, and timeless to match the elegant and heartfelt nature of the products.
• •Tell Micro-Stories in Your Descriptions: Use product descriptions to paint a picture. Instead of just listing materials, describe a moment where that piece of jewelry could be worn or gifted, helping the customer visualize its place in their own life story.

Social Perception

Due to a low external online footprint, the brand's perception is primarily cultivated through its website. It aims to be perceived as a thoughtful and heartfelt brand offering more than just jewelry, but a way to commemorate and celebrate life's important relationships and moments, providing meaningful gifts with a personal touch.

Copy Examples

• •Some stories are worn, not told. Our 'Butterfly Kiss' necklace is a delicate reminder of your own beautiful transformation and the journey you're on. Let it be a symbol of your strength and grace. #TheStoryMatter #WearYourStory
• •A Gift That Tells Her Story.
• •For the one who is your sun by day and your moon by night. This elegant bracelet represents the inseparable bond you share—a love that lights up your entire world. A delicate reminder that no matter the distance, you are always connected.
• •Beyond Jewelry. It's Your Story.
• •We believe that the most beautiful jewelry is the piece that holds a memory. At thestorymatter, every design is crafted to be a part of your journey, a quiet celebration of the moments and people that define you. Because every story, especially yours, matters.