Brand Tone

Authentic, Traditional, and Customer-Focused.

Brand Values

• •Cultural Heritage
• •Craftsmanship
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Emphasize Storytelling: Every piece of copy should connect back to the brand's core mission. Use phrases like "handcrafted in India," "artisan-made," and "a piece of tradition" to reinforce the brand's story.
• •Use Evocative and Warm Language: Words like "heart," "home," "soul," "motherland," "authentic," and "treasure" evoke an emotional connection and align with the brand's warm, tradition-focused tone.
• •Highlight the 'Why' Behind the Product: Instead of just describing what a product is, explain the cultural significance or the artisanal process behind it. This elevates the product from an object to a piece of cultural art.
• •Maintain a Customer-Centric Voice: Reiterate commitments to quality, on-time delivery, and customer satisfaction in your communications, from product pages to confirmation emails, to build trust.
• •Be Consistent Across Platforms: Ensure the tone, from the "About" section on Etsy to posts on Facebook and product descriptions on the main website, remains consistent. All channels should reflect the same values of authenticity, tradition, and quality craftsmanship.

Social Perception

Generally positive, with customers highlighting the uniqueness and quality of items, often purchased as gifts. There are instances of communication and fulfillment issues noted. The brand is also associated positively with community and cultural celebration through event participation.

Copy Examples

• •From the hands of Indian artisans to the heart of your home. Discover authentic, handcrafted decor that tells a story. Shop our collection.
• •Capture the spirit of ancient traditions with our hand-forged Black Metal Statue. Each piece is a testament to timeless craftsmanship, designed to bring a touch of India's rich artistic heritage and serene elegance to your sacred space.
• •It's more than just decor; it's a piece of the motherland. Our Terracotta collection is crafted with earthy materials and traditional techniques passed down through generations. Bring warmth and authenticity into your living room. #LayasPottery #IndianHandicrafts #HandmadeHomeDecor #ArtisanMade
• •Layas Pottery was born from a simple desire: to share the soul of Indian craftsmanship with the world. We travel to the heart of India to curate unique, handmade treasures that bring the touch of our motherland to your living room. Each item in our store is a promise of authenticity, quality, and a story waiting to be told.
• •A Touch of Tradition for Your Home ✨ Inside: New Arrivals from India