Brand Tone

Joyful & Vibrant, Feminine & Glamorous, Passionate & Artisanal, Approachable Luxury, Engaging & Friendly

Brand Values

• •Joy & Color
• •Quality & Craftsmanship
• •Family Heritage & Passion
• •Empowering Women
• •Ethical & Responsible Practices (CSR)
• •Timeless Elegance & Modern Flair

Best Practices

• •Embrace "Joyful Glamour": Always weave in elements of happiness, vibrancy, and sophisticated sparkle. Use words that evoke positive emotions and a sense of specialness (e.g., "radiant," "dazzling," "celebrate," "cherish," "shine").
• •Highlight "Handcrafted Heritage": Consistently mention the handmade nature of the jewelry, the Greek workshop, the family legacy, and the quality of materials (e.g., "artisanal," "meticulously crafted," "finest crystals," "family tradition"). This builds trust and emphasizes value.
• •Speak to Empowerment and Individuality: Frame the jewelry not just as an accessory, but as a way for women to express their unique beauty and feel confident (e.g., "enhance your look," "express your personality," "feel beautiful").
• •Maintain a Positive and Engaging Voice: Especially on social media, be warm, approachable, and interactive. Use exclamation points where appropriate to convey enthusiasm. Celebrate customers and their stories.
• •Integrate Values Naturally: When relevant, subtly weave in messages about ethical production and charitable support. This shouldn't feel forced but should reinforce the brand's commitment beyond just the product. For example, when promoting a collection linked to a charity, clearly and joyfully state the connection and impact.

Social Perception

High Quality & Beautiful Designs, Statement Pieces, Positive Customer Service Experience, Trusted & Authentic, Celebrity & Royal Endorsement, Associated with Joy and Special Occasions, Growing International Recognition

Copy Examples

• •Instagram Post (Image: Colorful earrings sparkling in the sun): "Unleash your inner sunshine! ☀️ Each handcrafted Caroline Svedbom piece is a burst of joy, designed to make your everyday sparkle. Find your perfect splash of color. #CarolineSvedbom #HandmadeJewelry #ColorYourLife #JoyfulGlamour"
• •Website Banner (Image: Elegant model wearing a statement necklace): "Timeless Elegance, Modern Sparkle. Discover jewelry meticulously handcrafted in our family's Greek workshop, carrying a legacy of passion and artistry into every design. Shine with Caroline Svedbom. [Shop the Collection] #ArtisanalLuxury #FamilyHeritage #SwedishDesign"
• •Email Subject Line (for a new collection launch): "Be the First to Bloom: Introducing the new [Collection Name] by Caroline Svedbom!" Email Body Snippet: "Inspired by [Inspiration Source], our latest collection is a vibrant celebration of femininity and joy. Each piece is lovingly handmade with the finest crystals, designed not just to adorn, but to empower. Wear your story, color your world. #NewCollection #EmpowerWithColor #CarolineSvedbomBeauty"
• •Facebook Ad (Carousel showing diverse women wearing the jewelry): "From everyday moments to your most cherished celebrations, Caroline Svedbom jewelry is here to add a touch of handcrafted glamour. Ethically made, designed with passion, and created to bring a smile to your face. Which piece tells your story? ✨ #WearYourJoy #EthicalGlamour #HandmadeWithLove"
• •Product Description Snippet (for a bridal piece): "Your special day deserves a sparkle that’s as unique as your love. Our [Product Name] earrings are handcrafted with exquisite Austrian crystals and plated in 18k gold, embodying timeless romance and joyful celebration. Let us be a part of your forever. #BridalSparkle #HandcraftedRomance #CarolineSvedbomWeddings"