Brand Tone

Helpful & Approachable, Inspiring & Aspirational (yet relatable), Contemporary & Curated, Enthusiastic & Engaging

Brand Values

• •Customer Centricity & Service Excellence
• •Quality & Curation
• •Style & Inspiration
• •Trust & Reliability
• •Community Engagement

Best Practices

• •Always Be Helpful and Approachable: Ensure all communications, from product descriptions to customer service interactions, are friendly, supportive, and aim to assist the customer. Use inviting language.
• •Showcase Real Style, Relatably: Continue using 'real people' in imagery and videos. Frame styling advice in a way that is easy to understand and apply, making fashion feel accessible, not intimidating.
• •Maintain a Curated and Quality-Focused Voice: Descriptions should highlight the quality of materials, the uniqueness of the brands, and the 'contemporary' or 'lifestyle' aspect of the products. Emphasize the curated nature of the collection.
• •Inject Enthusiasm and Inspiration: Use positive and engaging language, especially on social media. Share the excitement of new arrivals or styling possibilities. Ask questions to engage the audience.
• •Be Consistent Across All Channels: Ensure the helpful, inspiring, and curated tone is maintained on the website, across all social media platforms, in email communications, and during any direct customer interactions (like the styling service or pop-up events). This builds a cohesive brand identity.

Social Perception

Positive & Trusted, Helpful & Fashion-Forward, Relatable & Authentic

Copy Examples

• •Headline: Discover Your Effortless Summer Style. Body: Fresh M.A.B.E. arrivals have landed! Think breezy fabrics, coastal vibes, and pieces you’ll live in all season. Let us help you find your perfect look. #TheStoreByTwenty #SummerStyle #SlowFashion
• •Headline: Need a Little Style Magic? ✨ Body: From a wardrobe refresh to that perfect event outfit, our complimentary styling service is here for you. Get personalized advice from our friendly team. DM us or tap the link in bio to learn more! #TwentyStyling #PersonalStyle #FashionAdvice
• •Headline: "I love the online shopping experience with Twenty!" - A Happy Customer. Body: We're blushing! 😊 Our customers rave about our inspired choices and seeing outfits on real people. Experience the Twenty difference. Fast delivery & 5-star service guaranteed. #CustomerLove #TrustedBoutique #ShopSmallUK
• •Headline: Unbox Joy: Curated Gifts & Designer Finds. Body: Searching for something special? Explore our collection of unique gifts and contemporary lifestyle pieces from independent brands you'll adore. #GiftIdeas #DesignerFinds #TheStoreByTwenty
• •Headline: TikTok Made You Buy It (and you'll be glad it did!). Body: See our latest denim styling tips and vacation-ready looks in action on TikTok! Shop the pieces directly and get ready to turn heads. Follow @thestorebytwenty for your daily dose of inspo. #TikTokFashion #StyleInspo #NewCollection