Brand Tone

Niche-Specific & Inclusive, Empowering & Community-Focused, Confident & Edgy, Founder-Proud, Casual & Direct

Brand Values

• •Community Centrality
• •Authenticity
• •Innovation & Future-Forward
• •Self-Expression & Identity
• •Inclusivity (within the niche)

Best Practices

• •Know Your Audience Intimately: Continuously immerse in Web3 culture, lingo, and trends. Understand the nuances of terms like "Degen" and use them authentically.
• •Develop a "Stoop List" of Brand Vocabulary: Create a glossary of on-brand terms, phrases, and even emojis that resonate with the Web3 community and reflect the brand's edgy, inclusive, and empowering tone. Conversely, list terms to avoid.
• •Prioritize Community Engagement: Frame copy as a conversation. Ask questions, solicit opinions, and use language that fosters a sense of belonging and shared identity. "Empowering the community" should be a verb, not just a tagline.
• •Maintain Authenticity Through Founder Voice (When Appropriate): Continue to leverage the "Female Founder" and "Made by Degens for Degens" angles. This humanizes the brand and builds trust within a niche that values authenticity.
• •Be Bold but Inclusive (within the niche): Embrace the "Degen" spirit in your copy – be confident, slightly irreverent, and forward-thinking. However, ensure the overall message remains welcoming to newcomers in the Web3 space who align with the brand's values. Avoid overly exclusionary or gatekeeping language.

Social Perception

Based on their social media presence, the brand appears to be perceived as an authentic voice within the Web3 and NFT streetwear niche. The engagement on platforms like Twitter and Instagram suggests a supportive community that resonates with the brand's messaging and aesthetic. The "Female Founder" aspect is likely viewed positively, adding a layer of diversity and representation in a tech-dominated space. The brand is seen as being "by and for" the community it serves, fostering a sense of ownership and relatability among its followers.

Copy Examples

• •Instagram Post: "Level up your IRL drip. 💧 Our latest drop is forged in the metaverse, for the ultimate Web3 flex. #StoopHouse #NFTapparel #MetaverseFashion #MadeByDegens"
• •Tweet: "They call us Degens. We call us early. Rock the movement. Shop the new collection. Link in bio. #Web3 #CryptoCulture #TheStoopHouse #FemaleFounder"
• •Product Description (for a hoodie): "This isn't just a hoodie. It's a statement. Built for the builders, the believers, the HODLers. Rep your corner of the digital frontier. Cozy, coded, and community-approved. #Web3Streetwear #NFTMerch #StoopHouseOriginal"
• •Facebook Ad: "Tired of explaining NFTs at family gatherings? Let your fit do the talking. Stoop House: Web3 lifestyle gear that speaks your language. Empowering the community, one thread at a time. Explore now!"
• •Website Banner: "From Pixels to Pavement. Stoop House brings Web3 style to the streets. Wear the revolution. #JoinTheStoop"