Brand Tone

Accessible and aspirational, customer-centric and friendly, inspirational with elements of urgency and exclusivity.

Brand Values

• •Accessibility
• •Global Reach
• •Fashion-forward
• •Kuwaiti Heritage

Best Practices

• •Maintain a balance between aspirational and accessible language in all communications.
• •Consistently highlight the brand's Kuwaiti roots as a unique selling proposition.
• •Always include a call to action that encourages customer interaction, such as 'Shop Now,' 'Discover the Collection,' or 'Contact Us on WhatsApp.'
• •Utilize social media not just for showcasing products, but also for telling the brand's story and engaging with the community.
• •Ensure that all marketing copy across the website, social media, and any other channels is cohesive in its messaging and reflects the brand's core values.

Social Perception

Positive but limited public reviews. Perceived high demand and scarcity due to 'Sold Out' items, though overall data is insufficient for a definitive broad conclusion.

Copy Examples

• •Elegance redefined. Introducing the 'Marami' collection, where timeless design meets modern sophistication. Discover your new statement piece. Shop now, with worldwide shipping available.
• •Your perfect outfit is just a message away. Have questions about our new collection? Our stylists are available 24/7 on WhatsApp to help you find your ideal fit.
• •The 'Lulu' collection is selling fast! Don't miss your chance to own these exclusive designs. Limited stock available.
• •From Kuwait to the world. The Stitch KW brings you unique designs inspired by a rich heritage of style and elegance. Explore our story in every stitch.
• •The 'Naira' dress: a blend of comfort and chic. Perfect for any occasion, this versatile piece is a must-have for your wardrobe. Now available with a special introductory offer.