Brand Tone

Aspirational & Sophisticated, Quality-Conscious & Detail-Oriented, Approachable & Value-Driven, Confident

Brand Values

• •Quality Craftsmanship
• •Timeless Style & Elegance
• •Customer Satisfaction & Experience
• •Accessibility & Value
• •Attention to Detail
• •Heritage & Modernity

Best Practices

• •Develop a Core Messaging Guide
• •Emphasize Quality and Detail
• •Balance Sophistication with Accessibility
• •Maintain a Confident but Not Arrogant Voice
• •Be Consistent Across All Channels

Social Perception

Generally Positive for Quality and Style, Appreciation for Classic Design, Concerns in Some Quarters, Recognized for Specialization, Seen as a Reliable Online Retailer by Many

Copy Examples

• •Headline: Define Your Presence. Discover The Stiff Collar. Body: More than just a shirt, it's a statement. Experience the impeccable craftsmanship of 100% cotton, tailored in the timeless English tradition. Elevate your everyday. Call to Action: Shop The Collection
• •Headline: The Art of the Shirt. Mastered. Body: From the perfectly fused collar to the comfortable drape of premium cotton, every detail of a Stiff Collar shirt is designed for the discerning gentleman. Quality you can feel, style that endures. Call to Action: Find Your Fit
• •Headline: Uncompromising Quality. Surprisingly Attainable. Body: We believe true style shouldn't come with a "snooty" price tag. The Stiff Collar brings you the heritage of English tailoring and the luxury of pure cotton, crafted for modern confidence. Call to Action: Explore New Arrivals
• •Headline: Beyond the Boardroom. Beyond the Ordinary. Body: Whether it's a crucial meeting or a relaxed weekend, our shirts offer versatile elegance. Experience the distinct comfort and sharp look of The Stiff Collar. Because how you feel matters as much as how you look. Call to Action: View Lookbook
• •Headline: Your Signature Style Starts with the Collar. Body: The collar defines the shirt, and the shirt defines the man. Choose The Stiff Collar for a look that’s confident, classic, and unmistakably you. Crafted with care, designed to impress. Call to Action: Discover Our Shirts