Brand Tone

Friendly, energetic, relatable, casual, youthful, and enthusiastic.

Brand Values

• •Family and Personal Connection
• •Trend-Focused Fashion
• •Authenticity
• •Community Engagement
• •Positive Customer Experience

Best Practices

• •Lead with Personality: Always write captions and copy as if you're talking to a friend. Use enthusiastic language, emojis, and a conversational tone to maintain the brand's relatable feel.
• •Create a "Brand Voice" Guide: Develop a simple internal document with a list of "power words" (e.g., Obsessed, Cutest, Must-Have) and "off-brand words" to ensure everyone posting on behalf of the brand sounds consistent.
• •Prioritize Authentic Visuals: Continue using the owners, staff, and user-generated content in photos and videos. The authentic, non-studio feel of the content is key to the brand's appeal and reinforces the personal tone.
• •Engage Actively and Cheerfully: Respond to comments and messages with the same energy and friendliness found in the post captions. This one-on-one interaction solidifies the brand's approachable nature.
• •Tell Your Story: Regularly incorporate the "sister-owned" narrative into your content. Sharing personal anecdotes, business milestones, or behind-the-scenes moments reinforces the core values of family and authenticity that customers connect with.

Social Perception

Overwhelmingly positive; viewed as a go-to source for trendy and cute clothing; perceived as relatable, trustworthy, and a fashion authority due to authentic engagement and styling tips.

Copy Examples

• •OBSESSED is an understatement! 😍 This new floral dress is everything we've been dreaming of for spring. So flowy, so fun, and an absolute must-have for your closet. RUN, don't walk, to the site! These won't last long! ✨ #newarrival #springdress #boutiquestyle #shopthesticks
• •🎉 SURPRISE! 30% Off Sitewide Starts NOW! 🎉
• •New Arrivals Just Dropped! Your closet called, it needs these. 😉
• •A little chaos & a lot of cute new outfits! Watch us unpack the latest collection. Which piece is your favorite?! 👇 #unboxing #newcollection #boutiquelife #ootd
• •Hey, new friend! 👋 We're The Sticks, a sister-owned boutique obsessed with bringing you the cutest, trendiest styles. From comfy graphic tees to stunning dresses, we've got your next favorite outfit. Shop now and see what all the hype is about!