Brand Tone

sophisticated, curated, passionate, inclusive, and expert

Brand Values

• •Empowerment: Empowering people to navigate the jewelry world and spotlighting deserving (especially female) talent.
• •Accessibility & Inclusivity: Making fine jewelry less intimidating and more fun for everyone, from obsessives to curious newbies.
• •Curation & Expertise: Offering thoughtful content and expert guidance in collecting and appreciating jewelry.
• •Meaningful Connections: Fostering relationships between collectors, designers, stylists, and influencers.
• •Storytelling: Collaborating with brands to create consistent and impactful storytelling moments.
• •Joy & Passion: Approaching jewelry with a sense of joy and a genuine love for the craft and artistry.
• •Philanthropy: Supporting charitable causes through their events and initiatives.

Best Practices

• •Embrace "Joyful Accessibility": Always aim to demystify and welcome. Use language that is elegant and sophisticated but also warm, inviting, and easy to understand. Avoid overly technical jargon unless clearly explained.
• •Champion the Story: Whether it's a designer's inspiration, the history of a piece, or a client's journey, focus on the narrative. Storytelling makes jewelry more relatable and memorable.
• •Highlight Expertise with Passion: Convey deep knowledge and a genuine love for jewelry. This builds trust and shows you're not just selling but sharing a passion.
• •Be Inclusive in Language: Speak to a broad audience, from seasoned collectors to those new to fine jewelry. Reinforce the idea that "there's a little something for everyone."
• •Maintain Visual and Verbal Cohesion: Ensure the tone of the copy aligns with the sophisticated and curated aesthetic of the brand's visuals. Language should enhance the beauty and artistry being showcased.

Social Perception

chic and knowledgeable consultancy

Copy Examples

• •Instagram Post (New Designer Spotlight): Meet [Designer Name], whose creations don't just adorn, they speak. We're captivated by the soul poured into each piece, a testament to true artistry. Discover the story behind the sparkle and find a treasure that resonates with your own. Explore more via the link in bio – because beautiful jewelry should be full of joy, not intimidation. #TheStaxSpotlight #FineJewelry #ArtisanMade #JewelryWithAStory #InclusiveLuxury
• •Website Banner (Private Client Services): Your Jewelry Journey, Reimagined. At The Stax, we believe collecting fine jewelry should be as delightful as wearing it. From demystifying diamonds to curating your signature 'ear party,' our experts are your personal guides to a world of brilliance. Let's build your dream collection, together. [Button: Begin Your Journey]
• •Newsletter Teaser (SubStax): Unlock a world of curated brilliance. ✨ SubStax, our monthly newsletter, delivers the most coveted jewelry discoveries, guest editor picks, and exclusive insights directly to your inbox. Think of it as your personal, shoppable guide to the exceptional. Ready to be inspired? Sign up – there’s something for every jewelry lover. #SubStax #JewelryInsider #CuratedLuxury #FindYourSparkle
• •Brand Consulting Service Description: Does your brand's brilliance get lost in the noise? The Stax Advisory partners with fine jewelry designers to craft compelling narratives and forge impactful connections. We leverage our industry expertise and extensive network to elevate your story, ensuring your unique vision shines. Let's make your mark. [Button: Collaborate With Us]
• •Event Promotion (e.g., Charity Collaboration): Adorn with Purpose. Join The Stax Advisory for an exclusive evening celebrating exquisite design and heartfelt giving. Discover breathtaking pieces from visionary female jewelers, with a portion of proceeds empowering [Charity Name]'s vital work. Experience jewelry that not only dazzles but makes a difference. [Link to Event Details/RSVP] #TheStaxEvents #JewelryForGood #FemaleDesigners #LuxuryWithPurpose