Brand Tone

Enthusiastic & Passionate, Curated & Thoughtful, Friendly & Approachable, Appreciative of Craftsmanship, Inspiring & Joyful

Brand Values

• •Quality
• •Curation
• •Discovery
• •Joy of Analogue
• •Supporting Artisans & Small Businesses
• •Global Community
• •Aesthetic Cohesion

Best Practices

• •Maintain the Founder's Voice: Continue to infuse copy with Mits's personal story and passion (e.g., "Hello from Tokyo! Mits here..."). This fosters authenticity and a direct connection with the audience.
• •Spotlight Curation and Quality: Consistently use terms like "carefully selected," "hand-picked," "high-quality," "authentic Japanese stationery," and "curated collection" to reinforce these core attributes.
• •Connect to Emotional Benefits: Emphasize the "why" behind the products – the joy of discovery, the satisfaction of creative expression, the calming effect of analogue activities in a digital age.
• •Share Product & Artisan Stories: Whenever feasible, provide brief insights into the featured products, the small companies that make them, or the unique aspects of Japanese craftsmanship. This adds depth and reinforces the value of supporting artisans.
• •Communicate with Genuine Enthusiasm: Let the sincere passion for stationery shine in all communications. Use positive, descriptive, and evocative language that reflects the delight customers experience when unboxing their items.

Social Perception

Highly Positive, Trusted Source for Japanese Stationery, A "Treat" and Source of Delight, Platform for Discovery, Aesthetically Pleasing, Personal and Passionate

Copy Examples

• •Headline: Experience the Art of Japanese Paper. Body: Unbox meticulously curated stationery from Tokyo. Each piece is chosen to inspire creativity and bring a touch of analogue joy to your day. Discover your next favorite with The Stationery Selection.
• •Headline: Little Joys, Lovingly Chosen. From Japan to You. Body: Founder Mits hand-picks unique, high-quality pens, paper, and delightful accessories from Japanese artisans. Reconnect with the simple pleasure of writing. #TheStationerySelection #JapaneseCraft
• •Headline: More Than a Box: It’s a Monthly Creative Spark. Body: We partner with passionate makers in Japan to bring you stationery that tells a story. Fuel your journaling, planning, or letter-writing with our unique finds. #CuratedWithLove #StationeryAddict
• •Headline: Unlock Japan’s Stationery Secrets. Body: From innovative designs to timeless quality, The Stationery Selection delivers a delightful surprise box each month. What treasures will you discover? #StationerySubscriptionBox #MadeInJapan
• •Headline: Find Your Analogue Escape. Body: In a fast-paced digital world, our curated stationery sets offer a moment of calm and creativity. Slow down, put pen to paper, and let your imagination flow. #MindfulStationery #PenToPaper