Brand Tone

energetic, collaborative, and aspirational

Brand Values

• •Collaboration
• •Self-Expression
• •Urban Culture

Best Practices

• •Emphasize "You" and "Your": Always frame the narrative around the customer's individuality and self-expression. Use language that empowers them to tell their own story through the brand's clothing.
• •Highlight Collaboration: Regularly feature and give credit to collaborators. This reinforces the value of community and positions the brand as a hub for creativity.
• •Maintain an Urban Lexicon: Use words and phrases that resonate with streetwear culture. This keeps the brand authentic and connected to its target audience.
• •Use "Project" for Special Collections: Continuing to name collaborative or themed collections with "Project" will build brand recognition and signal a unique, limited-edition drop.
• •Integrate "#makeyourstatement": This hashtag is a powerful and versatile tool. It should be used across all platforms to create a unified brand message and encourage user-generated content.

Social Perception

The brand is perceived as a niche streetwear label with a focus on community projects and collaborations. The pricing positions it as an accessible brand for its target audience. The social media presence, particularly on Instagram, is crucial for showcasing its products and reinforcing its brand identity. While there is no extensive collection of online reviews, the brand's communication channels are primarily through its social media, indicating a direct-to-consumer relationship. The name of their Instagram account, "morale.statement," hints at a deeper purpose of boosting morale or making a stand through their clothing.

Copy Examples

• •Project [Collaborator's Name] has landed. We teamed up to bring you a collection that’s all about unity and street style. This isn't just clothing; it's a statement. #makeyourstatement #streetwear #collaboration
• •Wear your story. The [Product Name] Tee is more than just a design; it's a piece of the urban canvas. Made for those who walk their own path. #thestatementco #streetstyle #graphictee
• •Your Style is Your Voice. What's Your Statement? Explore our latest drops and collaborations.
• •Tired of blending in? The Statement Co. is here to help you stand out. Shop our collection of unique streetwear and #makeyourstatement.
• •The wait is over. The 'Essence' collection is here to redefine your wardrobe. Inspired by the streets, designed for you. Get 10% off with code FIRST10OFF.