Brand Tone

Inspiring & Passionate, Conscious & Responsible, Authentic & Transparent, Community-Oriented & Inclusive, Encouraging & Positive

Brand Values

• •Sustainability
• •Fairness
• •Transparency
• •Community/Change
• •True Essence of Sports

Best Practices

• •Always Anchor to Core Values: Ensure every piece of copy, whether a social media post or product description, reflects the central values of sustainability, fairness, transparency, and the "true essence of sports."
• •Maintain an Inspiring and Empowering Voice: Use language that motivates action, celebrates effort, and encourages a positive impact, aligning with the idea of "Team Change."
• •Be Authentic and Transparent in Claims: When discussing sustainability or ethical practices, be specific and honest. Avoid vague jargon and back up claims where possible, reinforcing the brand's commitment to transparency.
• •Foster a Sense of Community: Use inclusive language ("we," "us," "Team Change") to make the audience feel part of a collective movement rather than just customers.
• •Ensure Visual and Textual Consistency: The optimistic, clean, and nature-aligned visuals often seen with sustainable brands should be complemented by copy that carries the same hopeful, responsible, and clear tone.

Social Perception

The Starting 10 likely aims to be perceived as a forward-thinking, ethical, and environmentally conscious sports apparel brand. They are positioning themselves as an alternative for athletes and sports enthusiasts who care about the impact of their purchases. The association with various athletes likely helps build credibility and appeal within specific sporting communities.

Copy Examples

• •Headline: Wear the Change. Play with Purpose. Body: At The Starting 10, we believe every game, every practice, every moment of effort can be a force for good. Our sustainable sportswear is designed for peak performance and a healthier planet. Join Team Change. Call to Action: Shop Sustainable. Play True.
• •Headline: True Sports. True Impact. Body: It's more than just apparel; it's a commitment. To fair play, transparent practices, and a love for the game that respects our world. Discover sportswear that aligns with your values. Call to Action: Explore the Collection.
• •Headline: Performance Gear That Gives Back. Body: Engineered for athletes, designed for the future. The Starting 10 crafts high-performance wear from sustainable materials because we know winning shouldn't cost the Earth. Call to Action: Make Your Mark Sustainably.
• •Headline: Join the Starting Line of Sustainability. Body: We're not just making sportswear; we're building a movement. A movement back to the heart of sports: honesty, fairness, and a deep respect for our environment. Are you in? Call to Action: Become Part of Team Change.
• •Headline: Crafted for Champions. Conscious by Design. Body: Feel the difference of sportswear made with integrity. From sustainable fabrics to ethical production, The Starting 10 is dedicated to quality that performs for you and the planet. Call to Action: Discover Guilt-Free Performance.