Brand Tone

friendly, welcoming, inclusive, and slightly whimsical

Brand Values

• •Inclusivity
• •Affordability
• •Quality
• •Customer Connection/Community
• •Supporting USA Based Businesses
• •Curated Style
• •Making People Feel Good

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand voice: personality (friendly, whimsical, inclusive), tone words to use (e.g., "lovely," "magic," "sparkle," "dreamy," "cozy") and words to avoid. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to. The Starry Owl's audience appreciates affordability, inclusivity, and a friendly approach. Use language that resonates with them – be warm, approachable, and avoid overly formal or exclusive jargon.
• •Embrace Storytelling: Continue to share the "mother-daughter duo" story and the "why" behind the brand (making people feel beautiful, supporting US-made). This personal touch is a strong differentiator and reinforces the welcoming tone.
• •Be Consistent Across All Channels: Whether it's a social media post, product description, email, or in-store signage, the tone should feel consistently "Starry Owl." This builds recognition and trust.
• •Inject Personality (and a Little Whimsy): Don't be afraid to use emojis where appropriate (like ✨, 🦉), gentle humor, or slightly playful language that aligns with the "starry" and "owl" elements of the brand name. Keep it authentic to the brand's charming and approachable nature. For example, the existing "Life is too short to wear boring clothes" tagline is a good example.

Social Perception

a charming, local, family-run boutique that cares about its customers and offers trendy, accessible fashion. The emphasis on inclusivity and affordability, combined with a friendly tone, would foster a positive and welcoming perception. The "mother-daughter duo" aspect adds a personal and relatable touch. The name itself, "The Starry Owl," along with product descriptions like "whimsical," suggests a brand that is a bit unique and enchanting. The physical store in a small town further enhances this perception of a community-focused business.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Twirl into your week with our new [Dress Name]! ✨ Perfect for sunny adventures or cozy evenings, this beauty is as comfy as it is chic. Available in sizes S-3X because every body deserves to shine! Come find your new favorite at The Starry Owl. #TheStarryOwl #NewCollection #InclusiveFashion #FeelBeautiful"
• •Facebook Ad (General Boutique): "Hey, lovely! 👋 Your wardrobe called, and it's asking for a little sprinkle of Starry Owl magic! From dreamy dresses to the perfect cozy cardi, we (your friendly mother-daughter team!) have curated unique styles at prices that’ll make you smile. P.S. We love supporting USA-made! Shop online or visit us in Chelan! #StarryOwlBoutique #ShopLocalWA #AffordableStyle #BodyInclusivity"
• •Website Homepage Banner: "Welcome to The Starry Owl – where style dreams take flight! ✨ We're a mother-daughter duo on a mission to help you find pieces that make you feel as amazing as you are. Explore our lovingly curated collections of clothing, accessories, and gifts. Happy shopping!"
• •Email Newsletter Subject: "Psst... Something Starry & Special Just Landed! 🦉✨" (Body Snippet): "Get ready to fall in love! Our latest arrivals are here, handpicked with you in mind. Think gorgeous prints, feel-good fabrics, and styles that celebrate YOU. Plus, a little reminder that we carry sizes for every beautiful body. Come on in (virtually or in Chelan!) and treat yourself!"
• •Product Description (Handmade Jewelry): "Add a touch of handcrafted wonder to your look with our [Jewelry Name] earrings! ✨ Lovingly made and as unique as a starry night, these little treasures are perfect for gifting or keeping all to yourself. Supporting talented artisans and bringing you affordable sparkle – that's our kind of magic! #HandmadeJewelry #TheStarryOwl #UniqueAccessories"