Brand Tone

Aspirational, crafty, and charmingly rustic. Friendly and encouraging, often celebratory and enthusiastic. Emphasizes uniqueness and imperfection as desirable qualities, using warm and affectionate language. The overall voice is that of a passionate crafter sharing a love for creating a cozy, personalized home.

Brand Values

• •Uniqueness and Imperfection
• •Creativity and Personalization
• •Farmhouse & Cottage Aesthetic
• •Customer Satisfaction

Best Practices

• •Embrace "Imperfect" Language: Consistently use words like "unique," "one-of-a-kind," "chippy," "distressed," and "found" to set expectations and reinforce the value of handcrafted items. Frame imperfections as a feature, not a flaw.
• •Use Storytelling and Evocative Words: Describe how an item will make a home *feel*. Use aspirational and sensory language D"charming," "cozy," "sweet character," "gorgeous" to create an emotional connection.
• •Maintain a Friendly, Approachable Voice: Keep the tone conversational and warm. Phrases like "Hey you!" or "Wohoo!" make the brand feel like a friend sharing their favorite finds.
• •Highlight the "Why," Not Just the "What": Instead of just listing dimensions, explain the purpose or the vision for the product. "Perfect for your tiered tray," "a great addition to Rae Dunn Decor," or "adds sweet repurposed character."
• •Incorporate Social Proof: Continue to weave customer testimonials and user-generated content (with credit) into marketing. This validates the brand's quality and builds a sense of community around the shared aesthetic.

Social Perception

Very positive. Customers praise products as "wonderful" and "adorable," highlighting "outstanding packing" and service. The brand holds a respected and influential position within the farmhouse decor community, with its products featured by other businesses and in themed decor lists.

Copy Examples

• •Make your moments magical. ✨ Our new beaded edge tiered tray is here to turn any corner into a charming story. Perfect for your morning coffee station or to display your favorite little treasures. Each tray has its own unique character, just like your home. Tap to bring this beauty home!
• •Perfectly imperfect. This gorgeous, chippy corbel was ‘found’ with its own story to tell and is ready for its next chapter with you. Imagine it styling your bookshelf or adding a touch of rustic history to your mantel. Note: As a true vintage find, expect unique markings and a lovingly worn finish that makes it one-of-a-kind.
• •Don't just decorate, create! Unleash your inner artist with our collection of IOD Decor Stamps and DIY Paints. Transform that tired piece of furniture into a cottage-style masterpiece that's uniquely YOU. Get inspired and shop the collection now for free shipping!
• •Psst... Something charming just arrived.
• •Welcome Home to The Stamped Cottage. Curated and crafted decor that fills your space with warmth and personality. Uncover unique pieces, made with love.