Brand Tone

Artisanal, Passionate, and Refined, with a strong emphasis on Heritage and Quality.

Brand Values

• •Craftsmanship and Quality
• •British Heritage
• •Sustainability and Ethical Practices
• •Passion for the Craft
• •Customer Satisfaction
• •Personalisation

Best Practices

• •Emphasise Heritage and Provenance: Consistently mention "Hand-bound in Stamford, England," and the use of "British-made materials" to reinforce authenticity and quality.
• •Focus on Sensory Details: Use descriptive language that evokes the tactile qualities of the products – "supple vegetable-tanned leather," "creamy, fountain pen friendly paper," "robust, hand-stitched binding."
• •Highlight Craftsmanship: Detail the traditional techniques and the care that goes into making each notebook, reinforcing the "artisanal" and "handmade" aspects.
• •Showcase Sustainability: Weave in messages about sustainable material choices and ethical production to appeal to conscious consumers.
• •Maintain a Passionate and Refined Voice: Write with genuine enthusiasm for the products and the art of writing, while maintaining an elegant and respectful tone that reflects the premium nature of the brand.

Social Perception

premium, artisanal British brand that delivers high-quality, durable, and aesthetically pleasing stationery

Copy Examples

• •Crafted by Hand, Cherished for a Lifetime. Experience the enduring quality of a Stamford Notebook, traditionally bound in the heart of England. Every page awaits your story.
• •Where British Heritage Meets Your Modern Musings. Our notebooks, made with the finest British-milled paper and sustainably sourced leather, are designed for thinkers, dreamers, and creators.
• •The Art of Writing, Reimagined. Discover the smooth glide of your favourite pen on our renowned fountain pen friendly paper. Hand-bound in Stamford, for a truly luxurious feel.
• •More Than a Notebook, It's a Stamford. Invest in tradition, quality, and sustainable British craftsmanship. Personalise yours today and make your mark.
• •From Our Stamford Bindery to Your Hands. We pour passion into every stitch and every page, creating notebooks that are a joy to hold and an inspiration to use.