Tono de Marca

friendly, genuine, and community-oriented

Valores de Marca

• •Supporting Canadian Small Business
• •Community and Connection
• •Curation and Quality
• •Authenticity and Passion

Mejores Prácticas

• •Lead with the "Why": Always circle back to the core mission of supporting Canadian small businesses. This is the brand's strongest differentiator and resonates deeply with its audience.
• •Use a Personal, First-Person Voice: Continue to use "I" and "we" in communications, especially from the founder. This maintains the authentic, person-to-person connection that customers value.
• •Spotlight the Artisans: Regularly feature the stories of the businesses and makers behind the products. This reinforces the community value and adds depth and interest to the content.
• •Emphasize Discovery and Curation: Use words like "discover," "curated," "hand-picked," and "treasures" to convey the special, thoughtful nature of the products and the unboxing experience.
• •Maintain a Warm and Encouraging Tone: The language should always be positive, friendly, and inviting. The brand is a source of joy and feel-good purchasing, and the copy should reflect that.

Percepción Social

The public perceives The Spruce Box Co. as a trustworthy and admirable brand with a positive mission. It's seen as more than just a subscription box, but a way to support the local economy and discover high-quality, unique items. Customers view it as a "sweet pick me up" and a company that "thoughtfully curates" its offerings, especially appreciating its focus on featuring Canadian artisans.

Ejemplos de Copy

• •That Friday feeling, but in a box. ✨ This season's Spruce Box is packed with handcrafted goods from coast to coast, because supporting Canadian dreamers is what we do best. Ready to discover your new favourite thing? #TheSpruceBoxCo #SupportLocalCanada #SubscriptionBox
• •Tired of the same old big-box brands? So were we. That's why we created The Spruce Box Co. Every quarter, we bring you a beautifully curated collection of unique treasures from small businesses right here in Canada. It's the easiest way to shop local and treat yourself. Learn more and get your box of Canadian goodness!
• •Discover the Heart of Canadian Craftsmanship. Each box tells a story, supports a dream, and brings a piece of Canada to your doorstep. Subscribe to The Spruce Box Co. today.
• •A Peek Inside! Meet the Makers of Your Next Favourite Things. Hi [Customer Name], Ever wonder who makes the incredible products in your Spruce Box? This month, we're introducing you to the amazing women-owned businesses behind our latest collection. Get ready to be inspired...
• •Hand-poured in a small studio in the Rockies, this soy wax candle doesn't just smell like a weekend escape—it supports one. By choosing this candle, you're helping a family-run business in Canmore share their craft with the world. Light it up and feel good about it. #MadeInCanada