Brand Tone

Friendly, Approachable, Community-Oriented, Helpful, Customer-Focused, Enthusiastic, Passionate, Trendy, and Current.

Brand Values

• •Customer Satisfaction: Striving to provide a unique and comfortable shopping experience, both in-store and online, with quick, personalized service and easy returns.
• •Inclusivity: Offering a range of sizes (small through 3X) with the goal of making "all women feel beautiful."
• •Community Focus: Valuing their local roots and aiming to be a destination that attracts people to their town, while also expanding their reach nationally.
• •Passion for Fashion: A genuine love for fashion and home décor is a driving force behind the business.
• •Family and Personal Connection: The business involves family members, and they aim to extend a personal touch to their online customers.

Best Practices

• •Stay Authentic and Relatable: Use language that feels genuine and down-to-earth. Share behind-the-scenes glimpses and stories that resonate with your audience. Avoid overly corporate or impersonal jargon.
• •Emphasize Inclusivity: Consistently highlight the range of sizes and styles available, reinforcing the message that your fashion is for "all women." Use diverse imagery in your marketing.
• •Foster Community: Engage with comments and messages promptly and warmly. Encourage user-generated content. Refer to your local roots when appropriate, even when addressing a national audience, to maintain that "small-town charm."
• •Be Enthusiastic and Positive: Let your passion for your products and customers shine through. Use upbeat language and emojis where appropriate to convey excitement about new arrivals or promotions.
• •Focus on the Customer Experience: Frame your copy around how your products and services benefit the customer – how they will make them feel, the solutions they offer, or the experiences they can enhance. Reiterate your commitment to a comfortable and personalized shopping journey.

Social Perception

Positive, Small Town Charm, Trendy and Stylish, and Relatable.

Copy Examples

• •New Arrival Post (Social Media): "Hello, sunshine! ☀️ Our NEW collection just dropped, and it's filled with pieces that'll make you feel as amazing as you look. From breezy dresses to the perfect weekend tops, find your new favorite! Shop now via the link in bio – because you deserve to feel beautiful! #TheSpottedOwl #NewArrivals #BoutiqueFashion #SummerStyle #FeelGoodFashion"
• •About Us Snippet (Website): "More than just a boutique, The Spotted Owl is your happy place for fashion! Born from a love for style and community in small-town Fairbury, we bring you handpicked pieces (sizes S-3X!) designed to make you shine. We're all about that personal touch, whether you're shopping with us online or visiting our charming storefront. Welcome to the family! #ShopTheSpottedOwl #BoutiqueLove #FashionForAll"
• •Email Subject Line for Sale: "✨ Your Closet Called... It Wants These Deals! ✨ Up to 30% Off at The Spotted Owl!"
• •Product Description (Website): "Meet your new go-to! This [Product Name, e.g., Floral Midi Dress] isn't just a dress, it's a mood. With its flattering [Feature, e.g., smocked waist] and oh-so-soft [Fabric, e.g., cotton blend], you'll be reaching for it again and again. Perfect for [Occasion, e.g., brunch with friends or a casual workday]. We believe every woman deserves to feel fabulous! #OOTD #BoutiqueFinds #StyleInspo"
• •Customer Appreciation Post (Social Media): "Spotted: YOU looking amazing! 😍 We LOVE seeing how you style your finds from The Spotted Owl. Tag us @shopthespottedowl for a chance to be featured! Thank you for being part of our incredible community – you make our world go 'round! #SpottedInTheOwl #CustomerLove #CommunityFashion #ThankYou"