Brand Tone

Friendly and Welcoming, Knowledgeable and Expert, Community-Oriented and Supportive, Personalized and Caring, Trustworthy and Reliable

Brand Values

• •Community Focus: Strong belief in supporting the local Rangiora and North Canterbury community.
• •Customer Service Excellence: Dedication to providing personalized, expert, and friendly service.
• •Quality Products: Commitment to stocking quality sporting goods.
• •Expertise and Knowledge: Ensuring staff are knowledgeable about the sports and products they sell.
• •Local Empowerment: Being a family-owned, local business that contributes to the health and well-being of its community.
• •Integrity and Trust: Building long-term relationships with customers through honest advice and reliable service.

Best Practices

• •Always Emphasize Local Connection: Use phrases like "your local," "Rangiora," "North Canterbury," and mention community support to reinforce the local identity.
• •Maintain a Friendly, Approachable Voice: Write as if you're having a helpful conversation with a neighbour. Use welcoming language.
• •Highlight Expertise and Personalized Service: Showcase knowledge about products and sports. Talk about helping customers find the "right" gear for their specific needs.
• •Show, Don't Just Tell, Community Involvement: Instead of just saying you support the community, give examples (like sponsoring teams, featuring local athletes on social media).
• •Incorporate Trust-Building Elements: Referencing years in business, family ownership, and positive customer experiences can subtly build trust and reinforce reliability.

Social Perception

Highly regarded by its customers and the local community. Seen as an integral part of the local sporting community, known for their support of local teams and initiatives. Perceived as a reliable source for quality sports gear and expert advice.

Copy Examples

• •Headline: Your Local Sports Experts in Rangiora Since 1989. Body: At The Sport Shop Rangiora, we're more than just a store; we're your neighbours, cheering you on from the sidelines. Family-owned and passionate about sports, we offer expert advice and the quality gear you need to play your best. Come say hi – we know your sport!
• •Headline: Gear Up for Greatness, Right Here in North Canterbury! Body: From young athletes just starting out to seasoned pros, our friendly team is here to help you find the perfect fit and the right equipment. We're proud to support local families and teams in staying active and healthy. What can we help you find today?
• •Headline: The Right Fit, The Best Advice – That’s Our Promise. Body: Choosing the right sports gear can make all the difference. With our in-store footprint analysis and a team that truly knows their stuff, we’ll make sure you walk out ready to perform. Experience the local difference at The Sport Shop.
• •Headline: Supporting Our Community, One Game at a Time. Body: For over 30 years, The Sport Shop has been part of the Rangiora sporting heart. We love giving back to the community that supports us. Check out our Facebook to see our local champions and sponsored teams!
• •Headline: Don't See It? We'll Source It! Body: As your dedicated local sports store, if we don't have exactly what you're looking for, Nigel and the team will do their best to find it for you. We're committed to going the extra mile for our sporting community.