Brand Tone

The brand's tone is predominantly introspective, artistic, spiritual, and authentic. It is serious and profound, aiming to create a deep connection with the audience. The language used is poetic, raw, and unapologetic, often exploring complex emotional and cultural landscapes. There's an undercurrent of resilience and empowerment, encouraging listeners towards self-exploration and discovering their 'true power.' The tone is not humorous or lighthearted; it is deliberate, measured, and intense.

Brand Values

• •Authenticity and Raw Storytelling
• •Artistic Integrity
• •Spiritual and Self-Exploration
• •Cultural Pride
• •Service to the Listener

Best Practices

• •Prioritize Authentic Storytelling
• •Use a Poetic and Introspective Voice
• •Maintain a Spiritual and Empowering Undercurrent
• •Embrace Cultural Specificity
• •Focus on Depth over Hype

Social Perception

The public and its followers perceive Poe Picasso as a serious, deep, and talented artist. He is seen as a storyteller whose work has emotional depth and cultural resonance. The brand is viewed as a source of authentic hip-hop culture, a departure from mainstream trends. The focus on visuals and art gallery concepts positions the brand as elevated and intellectual within the hip-hop space. The use of phrases like 'mental museum' by the artist reinforces this perception of art as an internal, psychological, and spiritual experience.

Copy Examples

• •Step into the visual world of 'Jean-Michel.' This isn't just a song; it's an open letter to legacy, a sonic reflection on identity and loss. A story told for the spirits who listen. Watch now.
• •Wear the story. The 'Spirit' hoodie is more than fabric; it's a reminder of the power within and the culture that guides us. Embrace your journey.
• •Devils had me scared of my own culture... so I set a table and made an altar. Reconnect with your roots. Find power in your truth.
• •Poe Picasso. These are not just songs, they are offerings. Intimate, visceral initiations into a world of self-exploration. May these experiences aide you along your path.
• •Experience the gallery of the mind. Poe Picasso brings his visual storytelling to the stage for one night only. An evening of authentic hip-hop and raw, spiritual energy. Get your tickets.