Brand Tone

Playful and Humorous, Passionate and Enthusiastic, Friendly and Approachable, Quirky and Unique

Brand Values

• •Love for Cats
• •Handmade Quality and Craftsmanship
• •Community and Connection
• •Entrepreneurial Spirit
• •Fun and Joy

Best Practices

• •Continue using clever, cat-related puns and wordplay, but avoid overdoing it.
• •Maintain a conversational and enthusiastic style, as if you're talking to a fellow cat lover.
• •Playfully allude to the 'spicy' nature of cats and the 'purrito' concept.
• •Consistently mention the 'handmade,' 'organic catnip,' and 'quality-made' nature of the toys.
• •Share customer stories, feature 'the mew crew' (the owner's cats), and continue to express a desire to connect with other cat parents.

Social Perception

Unique and Niche, High-Quality, Engaging Products, Passionate and Genuine Owner, Community-Focused, Fun and Relatable

Copy Examples

• •Is your kitty feeling a little too 'spicy' today? 🌶️😹 Our handmade organic catnip kickers are the 'purrfect' way to channel that feisty energy into some serious fun! Warning: May cause extreme happiness and post-playtime purritos. #TheSpicyPurrito #HandmadeCatToys #CatnipCrazy #PurritoLife #SupportSmall
• •Got a 'spicy purrito' at home? 😼 We've got the goods to soothe their sassy soul (or at least keep them wildly entertained!). Shop our handcrafted catnip toys and unique gifts for the coolest cats and their humans. #CatsRuleTheWorld
• •Schenectady's 'purrfect' stop for cat lovers! 😻 From handmade organic catnip toys that'll make your furball flip, to unique gifts that scream 'I'm a proud cat parent!', The Spicy Purrito Cat Boutique has you covered. Come say 'meow' at The Schenectady Trading Company or shop online! #SpicyPurrito #ShopLocalSchenectady #CatBoutique #HandmadeWithLove
• •Feeling adventurous, or just can't decide which 'spicy' design your kitty will pounce on first? Our Mystery Kicker is packed with potent organic catnip and a whole lotta love. It's a surprise party in a toy! What 'purrsonality' will your cat unleash? 😉 #MysteryToy #CatSurprise #TheSpicyPurrito
• •Paws what you're doing! 🐾 New 'spicy' arrivals & a treat for your purrito! Hey Cool Cats and Kittens! Ready to 'nip those 3 A.M. zoomies in the bud?' We've just unleashed a fresh batch of our famously feisty catnip toys and some 'purrfectly' charming gifts for the cat enthusiast in your life (even if that's you!).