Brand Tone

Passionate, Educational & Informative, Friendly & Approachable, Inspiring, Authentic & Wholesome, Worldly & Inclusive

Brand Values

• •Quality
• •Natural Ingredients
• •Culinary Exploration & Education
• •Community
• •Accessibility & Simplicity
• •Health & Wellbeing
• •Cultural Connection
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document The Spice People's tone (passionate, educational, friendly, inspiring, authentic, worldly), key messaging points, and specific words/phrases to use or avoid. Share this with anyone creating content.
• •Always Lead with Passion and Flavour: Whether describing a product or sharing a recipe, infuse the copy with enthusiasm for the sensory experience of cooking with quality spices. Use vivid, descriptive language that evokes taste and aroma.
• •Educate and Empower: Frame copy to not just sell, but to also share knowledge about spices – their origins, benefits, and uses. This positions the brand as an expert and helps customers feel more confident in the kitchen.
• •Foster a Sense of Community and Shared Experience: Use inclusive language ("we," "us," "let's explore together"). Encourage interaction by asking questions and inviting users to share their culinary creations.
• •Maintain Authenticity and Transparency: Consistently highlight the natural quality of the ingredients and the brand's commitment to no additives. Ensure all claims are genuine and reflect the true values of The Spice People.

Social Perception

A trusted source for high-quality spices, A gateway to global cuisines, Knowledgeable and passionate about spices, A company that values natural and wholesome products, Reliable, Inspiring for home cooks

Copy Examples

• •Unlock a world of flavour with our vibrant Smoked Paprika! 🌶️ Crafted from carefully selected peppers, dried and smoked over oak fires, it adds a deep, smoky richness to everything from paella to your morning eggs. 100% natural, because real flavour needs no disguise. What will you create today? #TheSpicePeople #SmokedPaprika #NaturalFlavour #CulinaryAdventure #SpiceUpYourLife
• •Did you know that beyond its warm, comforting flavour, Cinnamon is packed with antioxidants? ✨ At The Spice People, we believe in the power of nature. Our Ceylon Cinnamon isn't just delicious in your baked treats and morning oats; it's a little dash of wellbeing. Explore the ancient secrets of spices with us. Learn more about our pure, natural spice range on our blog! [Link] #SpiceWisdom #NaturalGoodness #CeylonCinnamon #HealthyCooking #TheSpicePeople
• •Journey to Morocco, no passport required! 🇲🇦 Our authentic Ras el Hanout blend is your shortcut to flavourful tagines, hearty stews, and fragrant couscous. We love seeing how our community brings global tastes to their tables! Share your Moroccan-inspired creations with us using #SpicePeopleFlavours for a chance to be featured. Let's cook the world together! #FlavoursOfTheWorld #MoroccanMagic #HomeCooking #SpiceCommunity
• •For over 25 years, The Spice People has been more than just a name; it's our promise. A promise to bring you the earth's purest, most vibrant herbs and spices. We travel the globe, seeking out the finest ingredients, because we believe that good food, seasoned with passion and care, has the power to connect us all. It's about simple, honest flavours that turn everyday meals into moments of discovery. Welcome to our family. #TheSpicePeopleStory #QualitySpices #PassionForFlavour #ConnectingCultures
• •Dinner inspiration incoming! 🥘 Whip up a delicious and easy Thai Green Curry tonight with our perfectly balanced spice blend. Just add your favourite protein and veggies for a meal that's bursting with authentic flavour. Our blends are 100% natural and make gourmet simple. Click through for the full recipe and to explore more 'Flavours of the World'! [Link] #ThaiGreenCurry #EasyRecipes #WeeknightDinner #TheSpicePeople #NaturalSpices #TasteOfThailand