Brand Tone

Passionate & Nerdy/Geeky, Craftsman-like & Authentic, Community-Focused & Approachable, Whimsical & Creative, Transparent & Hardworking

Brand Values

• •Craftsmanship & Quality
• •Community
• •Passion for TTRPGs
• •Customization & Personalization
• •Authenticity & Integrity
• •Creativity & Innovation

Best Practices

• •Embrace the "Nerdy" & Passionate Voice: Consistently use TTRPG-specific language, inside jokes (where appropriate), and express genuine enthusiasm for the games and community. Let your inner "giant nerd" shine.
• •Highlight the "Handmade" & "Maker" Aspect: Emphasize the craftsmanship, the "by us, for you" nature of the products. Share process insights and the care that goes into each item. Reinforce that you are "makers for their community."
• •Maintain an Approachable & Community-First Dialogue: Engage directly with comments and messages. Foster a "cozy shop" feel in your communications. Ask questions, invite feedback, and share community stories or creations (with permission).
• •Be Transparent and Authentic: Share both successes and challenges (like con grind or crafting oopsies, as seen on Ko-fi/TikTok). This builds trust and humanizes the brand. The origin story of the name is a great example of this.
• •Infuse Whimsy & Creativity: While the products are practical, let the creative spirit show in descriptions, visuals, and even product names where possible. The "Galaxy Leather" or playful TikToks are good examples. Continue to feel like "two weird NPC shopkeepers."

Social Perception

Highly Regarded Crafters, Trusted & Reliable, Friendly & Engaging, Dedicated to their Niche, Appreciated for their Personal Touch

Copy Examples

• •Behold, adventurers! ✨ Fresh from the workshop, our new [Product Name] is ready to join your quest. Handcrafted by your friendly neighborhood NPC shopkeepers (Luuk & Noor!), because every hero deserves legendary gear. Link in bio to customize yours! #TTRPG #DnD #Handmade #TheSpeechlessBard
• •Ever wonder how a [Product Name] gets its +1 to Awesomeness? 😉 Watch Noor tame this stubborn leather beast! We pour our nerdy hearts into every stitch. What custom piece are you dreaming of? #Crafting #TTRPGgear #MakersGonnaMake #DnDLife #SpeechlessBard
• •From Our Dice Tray to Yours: What Makes a TTRPG Accessory Truly Epic? ⚔️ We’re Luuk and Noor, and we live for this stuff! This week, we're diving into [Topic, e.g., 'the magic of a perfectly weighted dice tray']. What are your must-have features? Share your wisdom in the comments, fellow nerds! #CommunityLove #TTRPGDiscussion #TheSpeechlessBard
• •The forge is hot and the [Kickstarter Product Name] is taking shape! 🔥 Thanks to your incredible support, we're [mentioning a milestone/stretch goal]. We're just two makers on a mission to bring the best TTRPG treasures to your table. Join the adventure! [Link to Kickstarter] #Kickstarter #TTRPGCommunity #NewGear #SupportSmallArtisans
• •Tired of your dice plotting escapes? Confine them in style with The Speechless Bard's handcrafted dice bag! Made with love, a dash of magic (okay, mostly skill and good leather), and the soul of a bard who couldn't sing (but whose Kenku companion was equally speechless!). Big enough for your hoard, cozy enough for your favorite set. Customize it and make it legendary! #DiceBag #TTRPGaccessories #HandmadeLeather #DnDgear