Brand Tone

Proud & Celebratory, Authentic & Nostalgic, Empowering, Community-Focused, Stylish ('Con Estilo'), Approachable & Friendly

Brand Values

• •Cultural Pride
• •Linguistic Identity
• •Representation
• •Family & Heritage
• •Entrepreneurship & Quality
• •Community Support
• •Empowerment

Best Practices

• •Embrace 'Code-Switching' Naturally: Seamlessly blend English and Spanish in your copy, just as it's spoken in Spanglish communities. Don't force it; let it flow where it feels most authentic. This reflects the brand's core identity.
• •Stay True to Your Roots: Continuously draw inspiration from the founders' story, cultural heritage, and the nostalgic elements that resonate with the community. This maintains authenticity.
• •Use Inclusive and Empowering Language: Frame messages in a way that uplifts the community, celebrates identity, and makes children feel proud of their bilingual and bicultural heritage.
• •Engage with Your Community: Actively listen to and interact with your audience on social media. Incorporate their phrases, stories (with permission), and feedback to keep the conversation relevant and a two-way street. This reinforces the community-focused value.
• •Visual Consistency: Ensure that your visuals (photography, graphics) match the vibrant, proud, and stylish tone of your copy. The aesthetic should celebrate Latino/a/e culture and the joy of childhood.

Social Perception

Positive & Needed, Community Builder, Culturally Relevant, Supportive of Bilingualism

Copy Examples

• •Headline: ¡Hola, Hello! Rock Your Roots. Body: Our latest collection is here, filled with the vibrant spirit of Spanglish culture. Tees and gear that speak your language, con mucho estilo. Shop now and let your kids wear their heritage loud and proud! #TheSpanglishKids #CulturaConEstilo
• •Headline: Remember When Abuela Said...? Body: We do! That's why our new t-shirt features the classic '[Insert nostalgic Spanglish phrase here]'. It's more than a tee, it's a throwback, a smile, a piece of home. Get yours and share the memories. #SpanglishKids #NostalgiaLatina #ChildhoodMemories
• •Headline: Raising the Next Generation of Trailblazers. ✨ Body: At The Spanglish Kids, we're all about empowering our children to embrace every part of who they are. Our apparel is a celebration of language, culture, and the unique awesomeness of being a Spanglish kid. Join la familia! #FutureLeaders #SpanglishAndProud #ElevateCultura
• •Headline: From LA, With Amor. ❤️ Body: Born from a love for our culture and our city, The Spanglish Kids brings you gear designed and printed right here in Los Angeles. Supporting small, celebrating big. Discover the difference. #MadeInLA #SupportSmallBiz #TheSpanglishKidsStory
• •Headline: Speak Your Language. Live Your Cultura. Body: Why choose one when you can have the best of both worlds? Our collection celebrates the beauty of Spanglish, the language of our hearts and homes. Vístete with pride! #BilingualKids #LatinoPride #SpanglishIsPower