Brand Tone

Enthusiastic and Passionate, Informative and Educational, Accessible and Inclusive, Trustworthy and Authentic, Customer-focused

Brand Values

• •Passion for Space Exploration
• •Authenticity
• •Inspiration and Education
• •Accessibility
• •Customer Satisfaction
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of The Space Store's tone (enthusiastic, authentic, inspiring, accessible, informative) with examples of do's and don'ts. Share this with anyone creating content.
• •Immerse in the Subject: Ensure copywriters are genuinely knowledgeable and passionate about space. This natural enthusiasm will translate into more authentic and engaging copy. Encourage them to follow space news and NASA updates.
• •Prioritize Authenticity and Accuracy: Double-check all factual claims, especially regarding product authenticity (e.g., "flown in space," "NASA licensed"). This builds trust, which is crucial given some negative customer experiences.
• •Speak to the "Inner Explorer": Frame copy to evoke wonder, curiosity, and the thrill of discovery. Use vivid language that paints a picture of space exploration. Connect products to the grander narrative of human endeavor in space.
• •Maintain Consistency Across All Channels: Whether it's a tweet, product description, email, or blog post, the core tone and values should be recognizable. Regularly review content across platforms to ensure alignment. Address customer service issues with a tone that seeks to rebuild trust, even when acknowledging shortcomings.

Social Perception

The brand is generally perceived as a hub for space lovers, a place to find unique items and connect with a shared passion. However, a segment of customers has experienced significant issues with online order fulfillment, customer service responsiveness, and receiving incorrect items, leading to frustration and negative reviews. These experiences damage trust and highlight operational areas needing improvement.

Copy Examples

• •Product Ad (New NASA Jacket): "Wear the cosmos. Our new officially licensed NASA flight jacket isn't just apparel, it's a tribute to human ingenuity and the heroes who journey beyond. Touch the stars, every day."
• •Social Media Post (Anniversary of Moon Landing): "56 years ago, humanity took its first steps on the Moon. Today, the dream of exploration is more alive than ever! What space milestone inspires you the most? Share your thoughts and explore our collection of Apollo mission memorabilia to keep that spirit alive! #SpaceHistory #MoonLanding #Explore"
• •Email Subject Line (New Collectible): "🌠 Just Landed: Authentic Piece of Space History Inside! Email Body Snippet: Imagine holding a piece of the universe. Our latest curated collectible has arrived, direct from the annals of space exploration. Verified authentic, this is more than an item – it's an inspiration. Discover it now at The Space Store, where passion meets the cosmos."
• •Website Banner (General): "Fuel Your Passion for the Final Frontier. From official NASA gear to awe-inspiring collectibles, The Space Store brings the universe closer to you. Explore, dream, discover."
• •About Us Snippet (Experiential Focus): "More than a store, we're a launchpad for your imagination. At The Space Store, we believe everyone deserves to experience the wonder of space. That's why we offer authentic merchandise and immersive experiences designed to inspire the next generation of explorers and dreamers. Come explore with us!"