Brand Tone

Empowering, personal, professional, supportive, and welcoming.

Brand Values

• •Client Well-being and Confidence
• •Inclusivity and Connection
• •Quality and Professionalism

Best Practices

• •Lead with "Feeling," Not Just Features: Always frame the copy around the emotional benefit—confidence, empowerment, feeling good. The "natural and organic solution" is a supporting point, not the headline. Instead of "We use organic spray tan solution," write "Feel amazing in your skin with our natural, organic tans."
• •Use Inclusive and Empowering Language: Consistently use words like "confidence," "empower," "inclusive," "community," and "feel good." Speak directly to the client using "you" and "your" to make the message personal. Refer to the business as "we" to foster a sense of community.
• •Reinforce the "Sorority" Community Angle: Use the brand name to your advantage. Create copy that speaks to a sisterhood or a supportive community. For example: "Welcome to the sisterhood of glow," or "Join The Sorority and find your confidence."
• •Show, Don't Just Tell, Professionalism: Instead of just saying "we're professional," demonstrate it. Create content around pre- and post-tan care tips, explain the science behind a good tan, and share "behind-the-scenes" content of the clean and welcoming studio. This builds trust and reinforces expertise.
• •Maintain a Consistent Voice Across All Platforms: The warm, empowering, and professional tone seen on the website must be identical in Instagram captions, TikTok videos, and email responses. Every touchpoint is an opportunity to reinforce the brand's core values of making clients feel safe, confident, and cared for.

Social Perception

Trusted experts providing a comforting and welcoming atmosphere, delivering high-quality, natural results that customers love and are willing to travel for.

Copy Examples

• •That post-Sorority glow. ✨ It's more than a tan, it's a feeling. We love seeing our clients leave the studio feeling confident, empowered, and ready to take on the world. Thank you for trusting us with your glow, [Client Name]! #TheSororityAus #GeelongSprayTan #ConfidenceIsGolden #BodyPositive
• •Your Daily Dose of Confidence. An inclusive, professional spray tan experience designed to make you feel as good as you look. Book your glow-up today. Book Now
• •A Flawless Glow for Your "I Do" Your wedding planning is underway, let us take care of the radiant, natural-looking tan. Our bridal experts are here to make you feel incredible on your big day...
• •Things you don't need to apologize for during your tan appointment. A reminder that our studio is a judgement-free zone. We're here to make you feel amazing, exactly as you are. #TheSororityAus #BodyConfidence #InclusiveBeauty #Geelong
• •Got an event coming up? Get the perfect, natural-looking tan. From weddings to race days, The Sorority is Geelong's most trusted tanning studio for a flawless finish. Our organic solutions and expert application mean you'll look sun-kissed, never streaky. Feel comfortable, confident, and glowing. Learn more about our services. Learn More