Brand Tone

Mission-Driven & Passionate, Hopeful & Optimistic, Educational & Informative, Inspiring & Empowering, Friendly & Approachable, Conscious & Ethical

Brand Values

• •Sustainability
• •Ocean Conservation
• •Ethical Practices
• •Transparency
• •Consumer Empowerment & Education
• •Collaboration & Community
• •Quality & Durability

Best Practices

• •Always Lead with Purpose: Remind your audience of the 'why' behind The Someday Co. – ocean conservation and sustainability. Every piece of copy should echo this mission, even subtly.
• •Use Hopeful and Empowering Language: Focus on positive solutions and the collective impact of conscious choices, rather than dwelling solely on the negative aspects of environmental issues. Inspire action.
• •Be Educational but Accessible: Explain the benefits of sustainable materials and practices in simple, clear terms. Avoid overly technical jargon unless clearly defined. Position the brand as a helpful guide.
• •Maintain an Authentic Australian Voice (if applicable, given its founding): While appealing globally, a touch of local connection (e.g., 'Aussie entrepreneurs') can add authenticity if appropriate for the target audience of a specific piece. Keep the tone generally inspiring, connected to nature, and active.
• •Ensure Visuals and Text are Aligned: The imagery used should always complement the conscious, active, and nature-loving tone of the copy. Both should tell the same story of sustainability and passion for the outdoors.

Social Perception

A Trustworthy Source for Sustainable Products, Eco-Conscious and Mission-Led, Innovative, Positive & Impactful, Australian-Owned and Supportive of Local/Ethical Brands

Copy Examples

• •Instagram Post (Image: Sun-kissed surfer walking out of the water with a board made from recycled materials): Ride the wave of change. 🌊 Every piece in our collection not only looks good and performs great but also helps clean our oceans. Gear up with purpose. #TheSomedayCo #SustainableSurfing #OceanLovers #EcoWarrior
• •Facebook Ad (Carousel of different sustainable swimwear): Dreaming of cleaner seas? So are we. That's why The Someday Co. brings you stunning, sustainable swimwear made from reclaimed ocean plastics and eco-friendly fabrics. Dive into our collection and wear the change you want to see. Shop now and 1% of your purchase goes directly to ocean conservation. 💙 #WearTheChange #SustainableSwimwear #ProtectOurOceans
• •Website Homepage Banner: Welcome to The Someday Co. Your destination for thoughtfully curated surf, swim, and activewear that's kinder to our planet. Together, let's turn 'someday' into today for healthier oceans. Explore eco-friendly brands all in one place.
• •Email Newsletter Snippet (Subject: Make Waves with Your Wardrobe 🌊): Hi [Customer Name], Ready to make a splash for a good cause? At The Someday Co., we believe every choice counts. That’s why we’ve handpicked the best in sustainable style, from boardshorts crafted from plastic bottles to yoga wear that respects the Earth. Discover new arrivals that align with your values and help us on our mission to free our oceans from plastic. Shop consciously, live vibrantly.
• •Product Description Snippet (for a pair of boardshorts): Crafted for the conscious adventurer, these boardshorts aren't just built for performance; they're a step towards a cleaner ocean. Made with [Number] recycled plastic bottles, they offer UPF 50+ protection and quick-dry comfort. Join us in making waves – because every purchase takes plastic out of the sea and gives back to vital sea-based environmental initiatives. Feel good, do good.