Brand Tone

Knowledgeable & Expert, Supportive & Community-Focused, Value-Driven & Quality-Conscious, Reliable & Trustworthy, Direct & Informative, Approachable & Enthusiastic

Brand Values

• •Accessibility/Affordability: Providing "affordable 3D printing consumables."
• •Quality & Reliability: Offering "high quality, reliable" products that are rigorously tested.
• •Supporting Local Community: Being a "small Aussie business" focused on Australian makers and emphasizing "Support Local."
• •Customer Enablement: Empowering makers with the materials they need for their projects.
• •Passion for 3D Printing: Stemming from the founders' own enthusiasm for the technology.
• •Efficiency: Offering "Fast Shipping Australia Wide."

Best Practices

• •Speak the Maker's Language: Use terminology that resonates with the 3D printing community (e.g., "makers," "prototyping," "layer adhesion," "print quality") but ensure it remains accessible to those newer to the hobby.
• •Emphasize Value and Quality Consistently: In every communication, reiterate the balance of providing high-quality, reliable products at an affordable "best value" price point for the Australian market.
• •Highlight Local Identity and Support: Regularly mention "Aussie business," "local stock," "fast Australia-wide shipping," and the focus on supporting the Australian maker community. This builds trust and a sense of shared identity.
• •Maintain an Enthusiastic and Supportive Tone: Let the passion for 3D printing shine through. Be encouraging, helpful (like the blog content), and show that the brand understands the joys and challenges of 3D printing.
• •Be Direct, Clear, and Informative: Provide clear product information, benefits, and reasons to choose Solid World. Avoid overly complex jargon where simpler terms suffice, ensuring clarity for a diverse range of skill levels within the maker community.

Social Perception

A reliable, go-to local supplier for affordable and quality 3D printing materials, run by enthusiasts who understand the needs of the Australian maker community.

Copy Examples

• •Headline: Fuel Your Aussie Creations: Best Value Filaments & Resins, Shipped Fast! Body: At Solid World, we're makers too. That's why we stock only high-quality, reliable 3D printing supplies at prices that won't break the bank. Get your SolidMAX Filaments and SolidLith Resins locally, fast!
• •Headline: Stop Searching, Start Printing! Your Local Source for Quality 3D Materials. Body: Tired of inconsistent quality or long waits? Solid World Australia offers rigorously tested filaments and resins, stocked right here in Melbourne. Support local and print with confidence.
• •Headline: From Enthusiasts, For Enthusiasts: Premium 3D Printing Supplies Without the Premium Price. Body: We get it. You need materials you can trust for every project. Solid World was founded by Aussie 3D printing fans dedicated to bringing reliable, affordable consumables to our creative community.
• •Headline: Unlock Your Making Potential: Explore Our Range of SolidMAX Filaments and SolidLith Resins. Body: Whether you're prototyping, crafting, or producing end-use parts, find the perfect material at Solid World. High quality, great value, and ready to ship Australia-wide. What will you create next?
• •Headline: Quality Prints Start with Solid Foundations. Choose Australia's Best Value. Body: Don't compromise on your 3D prints. Solid World provides top-grade filaments and resins, ensuring every layer counts. Local stock, expert support, and unbeatable value for Australian makers.