Brand Tone

Professional, Experienced, Approachable, Friendly, Reliable, Trustworthy, Innovative, Creative

Brand Values

• •Quality
• •Safety
• •Child Development & Play Value
• •Customer Focus & Satisfaction
• •Experience & Expertise
• •Innovation & Bespoke Solutions
• •Value for Money

Best Practices

• •Prioritize Quality and Safety in Messaging: Always weave in references to the durability, high-quality materials, and adherence to safety standards, as these are core to the brand's reputation.
• •Highlight Expertise and Experience: Casually mention the "30+ years of experience" or "UK-leading manufacturer" status to reinforce authority and trustworthiness.
• •Maintain a Helpful and Solution-Oriented Voice: Even when being professional, ensure the language is supportive and focused on helping clients achieve their goals (e.g., "Let us help you design...", "We work with you to..."). This reflects their praised customer service.
• •Showcase Creativity and Bespoke Options: Emphasize the ability to customize and create unique play solutions, appealing to clients who want something special and tailored to their specific needs.
• •Incorporate the "Why" - Child Development: Connect the products to the benefits for children – stimulating imagination, encouraging development, and providing fun. This adds a layer of purpose beyond just selling equipment.

Social Perception

Highly Regarded by Customers, Industry Leader, Trusted Partner, Positive Impact on Children

Copy Examples

• •Transform Your Space, Inspire Their Play. With over 30 years of expertise, The Soft Brick Company crafts bespoke soft play and sensory environments that are as safe and durable as they are imaginative. Let us bring your vision to life.
• •Quality That Plays as Hard as They Do. Invest in UK-made soft play that stands the test of time. At The Soft Brick Company, we combine innovative design with the highest safety standards to create engaging spaces where children can thrive.
• •More Than Just Soft Play. It's an Adventure. From initial design to final installation, our team is dedicated to creating the perfect play solution for your needs. Discover the Soft Brick difference – where creativity meets unparalleled quality.
• •Sensory Solutions Designed for Development. Nurture growth and exploration with our expertly designed sensory rooms and equipment. The Soft Brick Company: Creating stimulating and safe environments for children of all abilities.
• •Your Vision, Our Expertise. Unforgettable Play Spaces. Looking for a soft play area that’s uniquely yours? Our bespoke design service ensures your space is maximised for fun, safety, and developmental value. Partner with the UK's leading soft play manufacturer.