Brand Tone

Aspirational & Empowering, Chic & Stylish, Comfort-Focused, Playful & Dreamy, Direct & Assertive (in policy/customer service)

Brand Values

• •Empowerment of Women
• •Quality Craftsmanship & Fabrics
• •Style & Elegance
• •Comfort
• •Ethical & Sustainable Practices (Stated Intent)
• •Growth & Ambition

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the desired tone (e.g., empowering, chic, supportive, confident), key messaging pillars, words to use, and words to avoid. Share this with everyone creating content.
• •Prioritize Transparency and Honesty: Especially given the negative feedback, ensure all copy is truthful, particularly regarding product quality, materials, and policies. Avoid over-promising or using misleading claims. If sustainability and ethical practices are claimed, provide clear, verifiable details.
• •Infuse Empathy into Customer Interactions: While maintaining policies is necessary, train customer service to communicate with empathy and understanding. Copy for FAQs, return policies, and customer service responses should be clear, fair, and respectful, aiming to resolve issues rather than just state policy.
• •Ensure Visuals Align with Copy: The imagery used across the website and social media should visually reinforce the tone conveyed in the text. If the tone is "chic and empowering," the photography and design elements should reflect that.
• •Regularly Audit and Refine: Periodically review all customer-facing copy (website, social media, ads, emails, customer service scripts) to ensure it aligns with the defined brand voice and values. Collect customer feedback specifically on communication and adjust accordingly. Address negative perceptions proactively and transparently in communications where appropriate.

Social Perception

Mixed: Skepticism & Distrust, Emerging Brand, Price Sensitivity

Copy Examples

• •Instagram Post (New Dress Collection): Step into your power. ✨ Our new collection of dresses is designed for the woman who commands attention and defines her own elegance. Discover timeless style, crafted with you in mind. #LabelFlavia #EmpowerInStyle #NewCollection
• •Facebook Ad (Loungewear): Because confidence starts with comfort. ✨ Sink into the softest fabrics with Label Flavia loungewear. Effortlessly chic, undeniably you. Perfect for your moments of blissful relaxation or stylish WFH days. Shop now and redefine your downtime. #FlaviaComfort #LoungewearLuxe #EffortlessStyle
• •Website Banner (Brand Statement): Label Flavia: Where Every Stitch Tells a Story of Empowerment. We craft fashion that celebrates your strength, your style, your spirit. Dress the part. Own your story.
• •Email Subject Line (Promotion): Unlock Your Radiance: A Special Treat from Label Flavia Just For You! (Email Body Snippet): At Label Flavia, we believe fashion is more than just clothing – it's a feeling. It’s the confidence that comes from wearing something that truly reflects your inner brilliance. Explore our latest arrivals and find pieces that make you shine.
• •Product Description (Co-ord Set): The 'Limitless' Co-ord Set: Designed for the woman on the move, this set blends sophisticated style with unparalleled comfort. From boardroom presence to brunch-time chic, make a statement without saying a word. Crafted with premium breathable fabric, because you deserve to feel as good as you look. #LabelFlaviaStyle #ModernFemininity #VersatileChic