Brand Tone

Empowering & Supportive, Community-Focused & Inclusive, Passionate & Purpose-Driven, Creative & Vibrant, Ethical & Conscious

Brand Values

• •Diversity & Inclusion
• •Community
• •Creativity
• •Sustainability & Ethical Practices
• •Social Justice & Empowerment
• •Opportunity

Best Practices

• •Highlight the 'why' behind what you do.
• •Focus on terms like 'community,' 'creativity,' 'opportunity,' 'empowerment,' and 'sustainable.'
• •Personal stories are powerful and resonate deeply, making the impact tangible.
• •The CEO's personal connection to mission-driven brands also sets an example.
• •Maintain a Hopeful and Celebratory Tone: While acknowledging challenges, the overall tone should be optimistic, celebrating achievements, creativity, and the positive contributions of the community. This builds trust and reinforces brand values.

Social Perception

Recognized for its significant social impact, ethical approach, and high-quality creative output. Collaborative. Authentic & Mission-Driven. Community Hub. Innovative & Award-Winning.

Copy Examples

• •Make a statement that matters.
• •From our TAFE-accredited programs to our vibrant retail space, we’re building brighter futures, one stitch at a time.
• •Highlight the 'why' behind what you do.
• •Focus on terms like 'community,' 'creativity,' 'opportunity,' 'empowerment,' and 'sustainable.'
• •Personal stories are powerful and resonate deeply, making the impact tangible.