Brand Tone

Educational, Authoritative, Passionate, Enthusiastic, Supportive, Community-Oriented, Friendly, Approachable, Professional, Quality-Focused, Joyful, and Grateful

Brand Values

• •Integrity
• •Collaboration
• •Commitment
• •Passion
• •Gratitude
• •Quality & Craftsmanship
• •Education & Empowerment
• •Innovation
• •American Made

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives describing your tone (e.g., "Passionate," "Knowledgeable," "Supportive," "Friendly," "Professional"). Provide "do's and don'ts" for language and style for each platform.
• •Embrace Storytelling, Led by the Founder: Continue to share Joanna's journey, passion, and expertise. This personal connection resonates strongly and builds authenticity. Use phrases like "your soap sister" where appropriate to maintain approachability.
• •Prioritize Value and Education: Whether addressing B2B clients or DIY makers, focus on providing valuable information, tips, and insights. This reinforces authority and supportive values.
• •Maintain a Positive and Encouraging Stance: Even when discussing technical aspects, keep the language optimistic and empowering, reflecting the "joyful spirit" and "passion" core values.
• •Segment Communication Appropriately While Maintaining Core Values: While the core values (Integrity, Passion, Quality, Support) should be consistent, the specific tone can be nuanced. For instance, B2B communication might lean more on "Professional" and "Authoritative," while social media for DIYers can be more "Friendly" and "Enthusiastic." However, the underlying passion and commitment to quality should always be evident.

Social Perception

Expert & Knowledgeable Resource, High-Quality Manufacturer, Supportive Partner for Small Businesses, Trustworthy & Reliable, Community-Focused, Family-like Atmosphere

Copy Examples

• •Headline (Educational/Authoritative): "Unlock the Secrets to Perfect Cold Process Soap. Learn from The Soap Gal & Elevate Your Craft."
• •Social Media Post (Passionate/Supportive): "There's nothing quite like the magic of transforming simple, natural ingredients into beautiful, nourishing soap! ✨ We're so passionate about this craft and even more passionate about helping YOU succeed. What are you creating today, soap sisters and brothers? Share your journey! #TheSoapGal #HandmadeSoap #SoapMakingCommunity #EntrepreneurSupport"
• •Website About Us Snippet (Friendly/Professional): "Founded in 2019 by Joanna Couch, a lifelong soap enthusiast, The Soap Gal was born from a passion for crafting high-quality, natural soaps and a desire to empower fellow entrepreneurs. We're your dedicated partner in bringing exceptional private label soaps and body care to life, all handcrafted with love and expertise in our Mesa, AZ facility."
• •Product Description (Quality-Focused/Joyful for a B2B client): "Elevate your brand with our custom-formulated natural soap bars. Crafted with integrity and passion in our cGMP certified facility, each bar promises a joyful experience for your customers and a quality you can trust. Let's create something amazing together!"
• •Email Subject Line (Engaging/Educational): "Ready to Scale Your Soap Biz? Joanna Shares Her Top 3 Tips!"