Brand Tone

Helpful & Informative, Friendly & Approachable, Honest & Transparent, Passionate & Enthusiastic

Brand Values

• •Quality
• •Affordability/Value
• •Natural & Pure
• •Ethical & Sustainable Sourcing
• •Empowerment & Community
• •Honesty & Transparency

Best Practices

• •Prioritize "Helpful Honesty": Always aim to provide genuine value and transparent information. If a product is simple, say so. If a process has a learning curve, acknowledge it. Avoid overly salesy or hyped-up language. Focus on "no-frills, no added costs."
• •Embrace the "Maker" Community: Use language that resonates with creators and hobbyists (e.g., "whip up," "your next creation," "let's make"). Encourage sharing and celebrate customer projects.
• •Highlight Natural & Ethical Values Consistently: Weave in mentions of "natural," "pure," "ethically sourced," and "sustainable" where relevant, reinforcing these core principles. Provide details when possible, like "Soil Association Certified."
• •Maintain an Enthusiastic and Encouraging Voice: Let your passion for creating and natural ingredients shine through. Use positive and inviting language that inspires customers to embark on their DIY journey.
• •Keep it Clear and Accessible: While knowledgeable, avoid overly technical jargon where possible, or explain it simply. The goal is to empower, not intimidate, especially for those new to making. Ensure product descriptions are clear and packaging is straightforward.

Social Perception

Trusted Supplier, Good Value for Money, Helpful Resource, Ethically Conscious (for some), Responsive (mostly)

Copy Examples

• •Headline: Your Natural Creations Start Here. Pure Ingredients, Honest Prices. Body: Dreaming of crafting your own luxurious soaps or vibrant bath bombs? At TheSoapery, we provide the high-quality, ethically sourced natural ingredients you need, without the confusing jargon or premium price tags. Let's make something amazing, naturally.
• •Social Media Post (with a recipe video): Ready to whip up some skin-loving goodness? ✨ Our latest blog post (and this quick vid!) breaks down how to create your own nourishing Shea Butter body cream. Simple, natural, and oh-so-satisfying! Grab your ingredients link in bio. #DIYSkincare #NaturalIngredients #TheSoaperyCreations
• •Product Description Snippet (for an essential oil): Unwind and uplift with our 100% Pure Lavender Essential Oil. Ethically sourced and perfect for adding a calming touch to your soaps, lotions, or diffuser blends. Just pure, natural goodness, bottled for your creativity.
• •Email Subject Line: Unlock Your Inner Maker + 10% Off Your First Ingredients Haul! Email Body Preview: Welcome to TheSoapery family! We're passionate about empowering you to create beautiful, natural cosmetics. Explore our range of pure ingredients and find everything you need for your next project...
• •About Us Snippet: Born from a passion for pure, skin-friendly ingredients and a desire to make DIY cosmetics accessible to all. TheSoapery is your trusted partner for natural oils, butters, clays, and more – all ethically sourced and honestly priced. We believe in clean, conscious creating.