Brand Tone

Nurturing, Natural, Artisanal, Sensory, Informative, Trustworthy, Friendly & Approachable.

Brand Values

• •Natural & Pure
• •Quality & Craftsmanship
• •Skin Health & Wellness
• •Ethical & Responsible
• •Customer Well-being
• •Australian Sourced/Inspired

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Nurturing, Natural, Sensory, Informative, Friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Nourish" and "Natural": Consistently use words and phrases that evoke care, natural origins, and gentleness (e.g., "nourish," "gentle," "pure," "botanical," "handcrafted," "skin-loving," "earth's goodness").
• •Highlight Sensory Details: Describe the scents, textures, and feelings associated with the products. Use evocative adjectives that appeal to the senses (e.g., "aromatic," "creamy lather," "velvety," "refreshing citrus," "calming lavender").
• •Emphasize Benefits, Not Just Features: Instead of just saying "contains essential oils," explain the benefit: "infused with pure essential oils to calm the mind and soothe the skin." Connect ingredients to the wellness outcomes.
• •Maintain an Authentic and Passionate Voice: Let the genuine care for the products and the well-being of customers shine through. Avoid overly corporate or generic language. Share the story and the "why" behind the brand.

Social Perception

Positive customer feedback, seen as a quality local business, appreciation for natural and handmade qualities, gift-worthy.

Copy Examples

• •Headline: Stock Goodness. Share Wellness. Partner with The Soap Bar. Body: Elevate your retail offerings with The Soap Bar's lovingly handcrafted soaps and natural body care. Each product is a testament to Australia's finest botanicals and our commitment to pure, skin-loving goodness. Invite your customers to nourish their body and soul. Apply for a wholesale account today.
• •Headline: From Our Sunshine Coast Hands to Your Valued Customers. Body: Discover the art of natural well-being with The Soap Bar's wholesale collection. We pour passion and pure ingredients into every batch, creating boutique soaps and skincare that speak to a desire for authentic, gentle care. Let's grow together.
• •Headline: More Than Soap: Offer an Experience of Natural Indulgence. Body: Partner with The Soap Bar and provide your clientele with more than just cleansing. Offer a daily ritual of aromatic bliss and skin nourishment, crafted from nature's best. Our wholesale range is designed to delight the senses and foster loyalty.
• •Headline: Curate a Collection of Natural Australian Charm. Body: Infuse your store with the essence of the Australian landscape. The Soap Bar's wholesale products, rich in natural clays, essential oils, and botanical extracts, bring a touch of artisanal luxury that conscious consumers seek. Explore our range and share the purity.
• •Headline: Partner for Purity. Profit from Passion. The Soap Bar Wholesale. Body: Join a network of retailers dedicated to offering genuinely natural and ethically crafted body care. The Soap Bar provides high-quality, handmade products that resonate with today's wellness-focused shoppers. Become a stockist and let our passion enhance your business.