Brand Tone

approachable, educational, and community-oriented

Brand Values

• •Natural and Toxin-Free Living
• •Community and Collaboration
• •Sustainability and Eco-Consciousness
• •Education and Empowerment
• •Support for Small Business

Best Practices

• •Lead with Education: Always explain the 'why.' Instead of just stating a product is 'natural,' explain what specific ingredients make it so and what benefits they offer the customer.
• •Champion Your Community: Regularly feature and tag the other brands and artisans you carry. This reinforces your value as a collaborative hub and introduces your audience to other like-minded businesses.
• •Use 'We' and 'You' Language: Write as if you are having a conversation. Use 'we' to talk about the store's mission and values, and address the customer directly with 'you' to make the message feel personal and direct.
• •Keep it Positive and Approachable: The tone should feel like a helpful friend giving a recommendation. Avoid overly scientific jargon or an exclusive, high-luxury tone. The goal is to be accessible to everyone on their natural living journey.
• •Maintain Visual Consistency: Ensure that all photos and graphics align with the clean, bright, and natural aesthetic. This visual language is just as important as the written copy in conveying the brand's values and tone.

Social Perception

The brand is perceived as a trusted curator of high-quality, natural goods and a valuable community-oriented business, with overwhelmingly positive customer feedback highlighting product quality, fast friendly service, and delightful personal touches like handwritten notes.

Copy Examples

• •It's a beautiful day to support local! ✨ We're shining a spotlight on our friends at [Local Brand Name] and their incredible handcrafted [Product]. Made right here in North Carolina, their commitment to pure, simple ingredients is what we're all about. Swipe to see the magic behind the making! #MadeInNC #ShopLocal #NaturalLiving
• •Clean home, clear conscience. Our All-Purpose Refill Cleaner is back in stock! Formulated with plant-derived ingredients that cut through grime without the harsh chemicals, it's the perfect sustainable swap for a healthier home. Just bring in your empty bottle and we'll fill it up. Good for your home, great for the planet.
• •New at The Soap Bar: Meet Your New Favorite Face Oil
• •Tired of mystery ingredients in your skincare? At The Soap Bar, we believe in transparency. We curate the best in natural, toxin-free, and cruelty-free products so you don't have to second-guess. Discover a healthier routine you can feel good about. Visit us in Angier or shop online!
• •Join Us! Meet the Maker Event this Saturday. Come say hello to the artisans behind your favorite local products.