Brand Tone

direct, informative, and customer-service oriented

Brand Values

• •Quality
• •Affordability/Value
• •Customer Satisfaction/Service
• •Compliance/Responsibility
• •Product Variety/Selection

Best Practices

• •Be Direct and Clear: Get straight to the point. Use simple, easy-to-understand language. Avoid jargon where possible, or explain it if necessary for the target audience.
• •Highlight Value & Quality: Consistently mention the balance of providing quality products at fair prices. Use phrases like "premium," "hand-picked," "trusted brands" alongside mentions of "affordable," "deals," or "value."
• •Maintain a Helpful & Approachable Stance: Encourage interaction. Position the brand as a knowledgeable resource. Use calls to action that invite questions or guide customers (e.g., "Need help choosing?", "Contact us for recommendations").
• •Stay Informative and Factual: Focus on providing accurate information about products and policies. Ensure that FAQs and product descriptions are comprehensive and address potential customer concerns proactively.
• •Ensure Legal Compliance in Messaging: Always include necessary disclaimers, age verifications (21+), and any warnings related to the products sold, as seen on their current site. This reinforces responsibility and trustworthiness.

Social Perception

retailer specializing in smoking accessories, particularly for vaporizers and related gear.

Copy Examples

• •Upgrade your sessions. Explore our curated collection of premium glass, high-performance vaporizers, and all the essentials. Quality you can trust, prices you'll love. Shop The Smoke Shop Guys today!
• •Got questions about the latest Puffco gear? We've got answers (and the gear!). Our team is here to help you find the perfect setup. DM @Smokeshopguysbackup or call us – let's talk!
• •Don't settle for less. The Smoke Shop Guys brings you top-shelf smoking accessories without the top-shelf prices. Plus, free shipping on orders $50+ (exclusions apply).
• •From bangers to dab tools, grinders to cleaning kits – find everything you need to keep your smoke sessions smooth. Quality accessories, shipped fast from our Skokie, IL hub.
• •Serious about your smoke? So are we. Discover a wide selection of hand-picked accessories designed for the discerning enthusiast at The Smoke Shop Guys. Must be 21+ to enter and purchase.