Brand Tone

Artisanal & Passionate, Community-Oriented & Supportive, Personal & Approachable, Ethical & Conscious, Educational & Appreciative

Brand Values

• •Craftsmanship & Tradition
• •Sustainability & Ethical Sourcing
• •Community & Collaboration
• •Customer Connection & Unique Experiences
• •Artistic Integrity & Uniqueness
• •Inclusivity

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently use language that highlights the human touch, skill, and artistry involved in creating each piece. Words like "handcrafted," "artisan-made," "studio-made," "bespoke," and "one-of-a-kind" reinforce this.
• •Tell the Story: Share the narratives behind the pieces, the artists, the materials, and the inspiration. This connects with the value of appreciation and education. For example, explain the process or the significance of a particular design or material.
• •Foster Community and Connection: Address your audience in a warm, inviting, and inclusive manner. When talking about collaborations or featured artists, highlight the supportive nature of The Smithery. Use "we" and "us" to build a sense of shared passion.
• •Be Transparent About Values: Weave in mentions of ethical sourcing, recycled materials, and sustainability naturally within product descriptions and general communications. This reinforces the brand's commitment without being overly preachy.
• •Maintain a Passionate and Slightly Educational Voice: Convey enthusiasm for the craft and the artists. Offer little insights into techniques or design choices to engage the customer's curiosity and deepen their appreciation for the work, aligning with their goal to help customers understand "how it's made."

Social Perception

Trusted Artisans, Unique Experience Provider, Supportive of Local Arts Scene, Ethical and Woman-Owned, A "Hidden Gem"

Copy Examples

• •From reclaimed gold to a radiant promise. ✨ At The Smithery, we pour our hearts and heritage into every handcrafted ring, blending timeless techniques with your unique story. Let's create something beautiful, together. #HandmadeWithLove #EthicalJewelry #ColumbusOhioMakers #TheSmithery
• •More than just rings, they're a memory in the making. Our Make Your Own Wedding Band workshop invites you to forge your love story into gold. A truly personal experience, guided by us, created by you. Ready to craft your forever? Learn more & book your day: [Link] #TheSmitheryWorkshops #UniqueWeddingIdeas #ColumbusOhio #JewelryExperience #LoveInGold
• •Welcome to The Smithery – where artistry meets heart. We are a collective of passionate metalsmiths and designers dedicated to the beauty of the handmade. Discover unique, ethically sourced jewelry or co-create a bespoke piece that speaks your soul. [Shop Our Collections] [Design Your Own]
• •This month, we're thrilled to introduce you to [Artist's Name], whose incredible [ceramic/print] work embodies the spirit of craftsmanship we cherish at The Smithery. Plus, explore fresh designs from our studio, thoughtfully made with recycled metals and a touch of Columbus creativity. Come see what's new! #SupportArtisans #ShopLocalCBus #TheSmitheryFamily
• •The 'Tidal' necklace, inspired by the gentle strength of the Scioto River, is handcrafted from recycled sterling silver. Each curve is hammered by hand in our Columbus studio, reflecting our commitment to sustainable beauty and the quiet power of nature. Wear a piece of art, made with intention. #ArtisanJewelry #SustainableStyle #OhioMade #TheSmitheryDesign