Brand Tone

Official & Collegiate, School Spirited & Proud, Supportive & Community-Oriented, Straightforward & Informative

Brand Values

• •University Pride & Identity: Providing a tangible connection to the university.
• •Student & Alumni Engagement: Offering memorabilia and items that foster a sense of belonging.
• •Quality (implied): Associated with the Penn State brand.
• •Accessibility: Providing university-branded items to its community.

Best Practices

• •Embrace 'We Are': Use language that reflects Penn State pride and community (e.g., 'We Are Penn State,' 'Nittany Lion Pride').
• •Stay True to University Voice: Align the shop's messaging with the overall communication style of Penn State Harrisburg – generally professional yet spirited and community-focused. Refer to university communication guidelines if available.
• •Focus on the Student/Alumni Experience: Connect merchandise to campus life, achievements, traditions, and the sense of belonging to the Penn State Harrisburg family.
• •Be Authentic and Enthusiastic: Convey genuine school spirit in product descriptions and promotional materials. Highlight quality and the official nature of the merchandise.
• •Keep it Clear and Informative: While spirited, ensure copy is also straightforward, providing necessary details about products and the shop clearly.

Social Perception

Largely intertwined with the broader perception of Penn State Harrisburg. Students and alumni likely view it as a convenient source for official university gear. Seen as a significant institution in the region, contributing to education and community initiatives. No strong, distinct social identity for 'The Small Shop' separate from the university.

Copy Examples

• •Headline: Bleed Blue & White? Gear Up at The Small Shop! Body: Show your Penn State Harrisburg pride wherever you go! From classic tees to cozy hoodies and essential accessories, find your official Nittany Lion gear right here on campus.
• •Headline: Your Campus Connection for All Things Penn State Harrisburg. Body: More than just a store, The Small Shop is your hub for authentic PSH merchandise. Support your university and wear your pride on your sleeve!
• •Headline: Gifts That Roar: Find the Perfect Penn State Harrisburg Souvenir. Body: Looking for a gift for a fellow Lion or a memento of your time here? The Small Shop has a great selection of unique PSH items for every fan.
• •Headline: Game Day Ready? We've Got You Covered! Body: Don your colors and cheer on the Nittany Lions! The Small Shop is your go-to for all your official game day apparel and spirit gear. Let's go, Lions!
• •Headline: Beyond the Books: Your Official Penn State Harrisburg Merchandise Stop. Body: Celebrate your PSH journey! The Small Shop offers quality apparel and gifts that represent your dedication and Lion spirit. Visit us today!