Brand Tone

provocative, empowering, raw, and educational

Brand Values

• •Intersectional Feminism
• •Destigmatization and Empowerment
• •Inclusivity and Safe Spaces
• •Education and Transparency

Best Practices

• •Be Unapologetically Bold: Use direct, provocative, and confident language. Don't shy away from the brand's core provocative nature—it's your greatest asset.
• •Embrace "Raw and Real": Use authentic, heartfelt language. Share personal stories and vulnerabilities to connect with the audience on a deeper, more human level. Avoid overly polished corporate speak.
• •Center Empowerment and Inclusivity: Ensure the copy speaks to a diverse audience and reinforces the brand's mission of empowerment for all, especially marginalized communities. Use inclusive language consistently.
• •Educate and Inform: Weave educational elements into your copy. Whether it’s a "Did you know?" fact or a reference to a deeper issue, position the brand as a source of valuable knowledge, not just commentary.
• •Maintain the "Us vs. Them" Frame (Constructively): Frame the conversation as a movement against outdated patriarchal norms ("They say... We do..."). This builds a strong sense of community and shared purpose among your audience.

Social Perception

The brand is perceived as a progressive and bold entity within the sex-positive and feminist movements. It appeals to an audience that values open, honest conversations and the dismantling of social stigmas. The provocative name itself acts as a filter, attracting an audience that is aligned with its rebellious and empowering mission while likely deterring more conservative listeners. The brand is seen as a source of both personal empowerment and education, particularly for women and marginalized groups.

Copy Examples

• •They told you to shrink. We’re telling you to take up space. This week, we’re tearing down the 'perfect body' myth and celebrating every body in all its glory. Uncensored, unapologetic, and absolutely necessary. Tune into The Slut Show. #BodyPositivity #EmbraceYourself
• •Pleasure is not a dirty word. It’s a revolution. We've partnered with [Brand Name] to bring you the tools and the talk to own your orgasm. Because your pleasure matters. #SexualWellness #OwnYourPleasure
• •Welcome to The Slut Show. The space where we fuck the patriarchy, break taboos, and have the real, raw conversations that matter. We’re here to listen, learn, and liberate.
• •This month on The Slut Show: We're going there. From the complexities of polyamory to the truth about the gender pay gap, we’re asking the questions no one else will. Get ready to get uncomfortable—and empowered.
• •Slut. They whisper it as an insult. We scream it as a statement. A statement that our bodies are our own. Our choices are our own. Our power is our own. This is The Slut Show. #ReclaimTheWord #Feminist