Brand Tone

Indulgent, Playful, Authentic, Transparent, Enthusiastic, Humorous

Brand Values

• •Quality Ingredients
• •Creativity & Innovation
• •Indulgence & Enjoyment
• •Authenticity & Small Business Pride
• •Customer Connection (though with boundaries)

Best Practices

• •Embrace Your Personality: Don't be afraid to let the authentic, slightly cheeky, and passionate voice of the brand shine through, especially in less formal channels like TikTok. It’s what makes THE SLABB relatable.
• •Be Indulgently Descriptive: Use vivid, sensory language that emphasizes the 'fully loaded' and delicious nature of the chocolates. Words like 'oozing,' 'decadent,' 'stuffed,' 'heavenly,' and 'boozy' fit well.
• •Highlight the 'Handmade' & 'Small Batch' Story: Remind customers that these aren't mass-produced. Talk about the farm location, the small team, and the care that goes into each Slabb. This reinforces value and uniqueness.
• •Stay Playful and Humorous (Where Appropriate): Especially on social media, injecting humor and a bit of sass (as seen on TikTok) can build a stronger connection with the audience. Balance this with professionalism on product pages and formal communications.
• •Be Transparent (The TikTok Way, Adapted): While not every platform needs the 'caffeine and rage' honesty of some TikTok posts, the underlying transparency about being a small business, the challenges faced, and direct answers to customer queries builds trust and a loyal following. Adapt this directness to suit each platform.

Social Perception

Positive for product quality, appreciation for handmade/artisan nature, engaged community on TikTok, seen as a treat/gift item, confusion with other trends/products.

Copy Examples

• •Headline: Stop Dreaming, Start Indulging. Body: Our fully loaded chocolate Slabbs are not for the faint of heart (or the boring of tastebud). Dive into a handmade hunk of happiness. What are you waiting for?
• •Social Media Post: Boozy, brilliant, and unapologetically BOLD. Our [Specific Alcoholic Flavour] Slabb is here to make your day/week/year. Crafted by our small team in Warwickshire, because good chocolate shouldn't be a secret. 😉 #TheSlabb #BoozyChocolate #HandmadeHeaven
• •Product Description Snippet: Warning: May cause extreme happiness. Our [Creative Non-Alcoholic Flavour] Stuffed Slabb is packed with [Key Ingredients] and a whole lotta love. It’s not just chocolate, it’s an experience.
• •Email Subject: Your Tastebuds Called, They Miss Us. Body: Hey [Customer Name], life’s too short for boring chocolate. We’ve been busy in our countryside kitchen whipping up more of your favourite loaded Slabbs. P.S. We even made some extra [Popular Flavour] – just saying!
• •TikTok Video Caption Idea: 'Another day, another Slabb-ulous creation! 🌶️🔥 This [New Flavour] is so good, it should be illegal. (Don't worry, it's not... yet.) Made by real people, for real chocolate lovers. No viral gimmicks here, just pure, unadulterated deliciousness. #SmallBusinessCheck #RealChocolate #NotDubaiChocolate #TheSlabb'