Brand Tone

Empowering, Supportive, Community-Focused, Collaborative, Health-Conscious, Educational, Passionate, Story-Driven, Approachable, Engaging, Professional, Purpose-Built

Brand Values

• •Health and Wellness
• •Empowerment of Entrepreneurs
• •Community Building
• •Quality and Trust
• •Storytelling through Food
• •Accessibility and Inclusivity

Best Practices

• •Always Emphasize 'Empowerment' and 'Support': Whether addressing food entrepreneurs or class attendees, the language should aim to uplift and enable. Use words like 'grow,' 'thrive,' 'achieve,' 'your vision.'
• •Foster a Sense of 'Community': Use inclusive language ('we,' 'us,' 'join our community'). Highlight collaboration and connection in posts about the commissary or events.
• •Maintain a 'Health-Conscious yet Delicious' Narrative: When talking about food, classes, or products, balance the health benefits (especially gluten-free) with the enjoyment and taste. Avoid overly clinical language; keep it appealing and accessible.
• •Incorporate 'Storytelling': Refer back to the 'Taste the Skript, Savour the Story' tagline where appropriate. Encourage entrepreneurs to share their stories. Share the story behind The Skript and its founder's mission.
• •Be 'Authentic and Passionate': Let Renée Chan's genuine passion for healthy food and supporting entrepreneurs shine through. Use direct, enthusiastic, and approachable language, especially on social media. Reflect the founder's journey and motivation in 'About Us' sections and relevant posts.

Social Perception

Anticipation and Positive Buzz, Respected Founder, Supportive of Small Businesses, Trusted Source for Healthy Options, Engaging Community Space, Innovative and Purposeful

Copy Examples

• •Ready to write your food success story? The Skript Kitchen offers more than just a dedicated gluten-free space; we provide the tools, community, and support to help your culinary vision thrive. Let's build your dream, together. Apply for your kitchen space today!
• •Unlock the secrets to delicious *and* healthy gluten-free Laksa! Join our hands-on workshop and learn from dietitian chef Renée. Nourish your body, delight your tastebuds, and connect with fellow food lovers. Taste the Skript, Savour the Story! Link in bio to book your spot.
• •At The Skript Kitchen, we believe every great dish starts with a great story. We're building a home for Vancouver's passionate food creators – a place to connect, create, and grow in our brand new, 100% gluten-free commissary. What story will you cook up?
• •Fuel your day the healthy way with our Goji Granola! Packed with wholesome ingredients and made with love right here at The Skript (formerly True Nosh). Because healthy food should always be delicious. Shop now via the link in our profile!
• •*(Upbeat music)* **Visual:** Quick cuts of chili peppers, people enjoying food, vibrant sauces. **Voiceover/Text:** 'Feeling spicy, Vancouver? 🔥 Get ready for the YVR Hot Sauce Fest at The Skript Kitchen! Discover local makers, taste the heat, and join the hottest food community event this summer. Don't miss out – follow us for updates! #YVRHotSauceFest #TheSkriptKitchen #VancouverFoodies #SupportLocal'