Brand Tone

Educational, Accessible, and Scientific

Brand Values

• •Science-Backed Efficacy
• •Inclusivity and Self-Love
• •Ethical and Clean Production
• •Transparency

Best Practices

• •Lead with the "Why" (The Science): Always connect the product's benefits back to its scientific formulation or key ingredients. Instead of just saying "it reduces acne," say "it fights acne-causing bacteria with the power of [Ingredient X]." This reinforces the brand's core value of efficacy.
• •Embrace "We" and "You": Use a communal and inclusive tone. Phrases like "We created this for you," "Join our club," and "Your skin deserves" make the customer feel part of the brand's community and mission of self-love.
• •Keep it Clean and Clear: Just like the product formulas, the copy should be straightforward and easy to understand. Avoid overly technical jargon without explanation. The goal is to educate, not intimidate. Clearly list what the products are "free from" (parabens, sulfates, etc.).
• •Be Visually and Verbally Consistent: Use the same key phrases across all platforms: "Science and self-love," "Formulated by biotech engineers," "Vegan and Cruelty-Free." This repetition builds brand recognition and trust. The visual aesthetic should remain clean, modern, and fresh.
• •Engage and Educate Through Questions: Prompt user interaction by asking questions in social media captions. For example, "What's your biggest skin challenge?" or "Have you tried our new Vitamin C serum yet? Tell us what you think!" This aligns with the brand's accessible and community-focused perception.

Social Perception

The general perception of theskinclub.mx is positive. Customers and online communities like Biutest describe the brand as effective and trustworthy. Reviews often praise the product quality and the founders' commitment to creating natural, high-quality skincare. Their active and helpful presence on social media, including responding to comments and messages via WhatsApp, contributes to a perception of being an accessible and customer-centric brand. The TikTok content, which includes trends, product routines, and behind-the-scenes glimpses, fosters a sense of community and relatability.

Copy Examples

• •(Image/Video: A slow-motion drop of Hyaluronic Acid serum) Headline: Science for your skin.💧Our Hydrating Serum isn't magic, it's biotechnology at its best. Formulated by engineers to deeply hydrate, plump, and give you that healthy glow. Because you deserve effective ingredients and real results. Ready to transform your skin? #TheSkinClub #ScienceOfBeauty #HyaluronicAcid
• •Headline: Tired of products that don't work? Body: At The Skin Club, we don't make promises, we deliver results. Founded by biotechnology engineers, our vegan and cruelty-free formulas are designed for every skin type. Find the perfect routine for you and join the club of healthy, happy skin. Call to Action: Shop Now
• •Headline: Welcome to the Club Where Science Meets Self-Love. Sub-headline: Vegan, cruelty-free skincare, formulated in Mexico by biotechnology experts. Feel incredible inside and out. Button: Discover Your Routine
• •(Video shows a founder in a lab coat, transitioning to applying the product in a daily setting) On-screen text: "From our lab... to your bathroom cabinet! 🔬->🧖‍♀️" Voiceover/Caption: "As biotech engineers, we're obsessed with creating the perfect formula. Our 'Oh Matcha!' mask uses the power of antioxidants to control oil and leave your skin feeling fresh. This is how science makes you glow! #TheSkinClub #SkincareScience #MadeInMexico"
• •Subject: Your personalized routine, approved by our bioengineers.